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               No. 17-1657

                 IN THE

4'upremc   (Eaurt of the Uniteh 1'tates

    MISSION PRODUCT  HOLDINGS, INC.,

                                  Petitioner,

                   V.

 TEMPNOLOGY,  LLC, N/K/A OLD COLD LLC,

                                 Respondent.

  ON WRIT OF CERTIORARI TO THE UNITED STATES
    COURT OF APPEALS FOR THE FIRST CIRCUIT

    AMICUS CURIAE BRIEF OF
THE   INTERNATIONAL TRADEMARK
   ASSOCIATION IN SUPPORT OF
             PETITIONER


ELEANOR M. LACKMAN
COWAN, DEBAETS, ABRAHAMS
&  SHEPPARD LLP
41 Madison Avenue, 38th Floor
New York, New York 10010
(212) 974-7474


DAVID H. BERNSTEIN
  Counsel ofRecord
JEFFREY P. CUNARD*
JEREMY FEIGELSON
HENRY LEBOWITZ
JASMINE BALL
JARED I. KAGAN
ELIE J. WORENKLEIN
DEBEVOISE & PLIMPTON LLP
919 Third Avenue
New York, New York 10022
(212) 909-6000
dhbernstein@debevoise.com


                         *Resident in Washington,
                         D.C. Office
            Attorneys for Amicus Curiae
       The International Trademark Association
285322

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