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7 PLL Persp. 1 (1995-1996)

handle is hein.lbr/aaplper0007 and id is 1 raw text is: 404.-,      4

VOLUME 7 IssuE 1

Law Firm Billing Practices: Information Ethics,
Economics & Disclosure
by Ronda W. Fisch, Reed Smith Shaw & McClay, Pittsburgh, PA

FALL 1995

THICAL, BUDGETARY AND
disclosure issues law firms face
in light of ABA Opinion 93-379
were hotly debated at Law Firm Billing
Practices: Information Ethics, Econom-
ics & Disclosure, a program presented at
the AALL Annual Meeting, on Monday,
July 17, 1995. I was joined as coordinator
of the program by the panelists: David I.
Isbell, Chair of the ABA Committee that
authored the opinion; Giuliano Chicco,
Manager of Legal Resources/Law Librar-
ian at General Electric; Bob McClean,
Manager of Westlaw National Accounts
and Kevin English, Manager of Lexis/Nexis
Pricing. The perspectives of law firms, cli-
ents, legal information vendors and librar-
ians received equal representation in rela-
tion to the ethical issues of the opinion and
the implications associated with fixed price
offers.
On December 6, 1993, the ABA's
Standing Committee on Ethics and Profes-
sional Responsibility issued Formal Opin-
ion 93-379: Billing for Professional Fees,
Disbursements and Other Expenses. The
opinion states that a lawyer may charge only
for the actual cost of any of the services
provided within the law firm, i.e., photo-
copies, telephones, CALR searches, etc.
Service departments are not to be a profit
center for the firm and the addition of a
surcharge to an expense, such as a CALR
database search in Lexis, Westlaw or Dia-
log is unethical, unless the surcharge is dis-
closed to the client. While the practice of
adding surcharges to CALR searches was
greatly curtailed as a result of the
Skaddenomics article in the September
1991 issue of The American Lawyer, the
concept of fixed price contracts and task
based billing has raised a number of ques-
tions by librarians. Specifically, can firms
.... -,Iv with Orninion 93-379 while at the

same time reaping the benefits associated
with special billing offers?
In addition, the business of law has
changed in the 1990s. Clients are in the
driver's seat. They question legal bills and
demand specific types of billing practices.
Firms are challenged to work as cost effi-
ciently as possible yet still face the possi-
bility that the client will selectively deter-
mine what will and will not be paid, even
after the expense has been generated. With
law firms, CALR vendors and often clients
themselves being for-profit organizations,
all are looking to make or save a buck.
Mr. Isbell offered an overview of the
intent of Formal Opinion 93-379, the
ABA's effort to deal comprehensively with
the subject of billing. While the opinion is
neither enforceable nor binding, the gen-
eral reaction of the profession suggests that
it has forcible reasoning. As a result of the
opinion, a number of law firms have
changed their billing practices. The opin-
ion addresses both aspects of billing: bill-
ing for professional services as well as for
disbursements and other charges. Charges
must be reasonable and ethical and there
must be a clear understanding between the
client and the lawyer as to what the charges
will be.
Giuliano Chicco asserted that the re-
lationship between counsel and client has
changed dramatically. Traditional relation-
ships between clients and firms as well as
within law firms are in peril. Clients want
legal information faster, cheaper, better and
they are not afraid to shop, as proven by
the Manhattan Project: General Electric's
plan to save as much as $45 million dol-
lars over three years by diverting work from
New York City law firms because of GE's
view that these firms are too expensive.
Charging clients for online services has also
become an issue. The question is no longer

should CALR be used, but rather the di-
lemma is whether the charge should be an
overhead expense. When CALR was first
introduced in law firms, the time keeping
system enabled attorneys to buy into the
CALR concept. For the first time in his-
tory, attorneys could pass along the cost of
the research to the clients. The firm would
not be adversely impacted by the costs as-
sociated with CALR. Rather, these costs
would be passed directly to the client, based
on a pay only for what you use method
of billing. According to Giuliano, fixed
price contracts have a liberating effect on
the firms. Online research is now an equal
partner with traditional research.
The discussion became fervent when
the issue of whether librarians' time should
be billed to the client was elaborated upon,
along with the misconception that libraries
are free and therefore valueless. From the
clients' perspective, Giuliano believes it is
a bad trend to have to prove to manage-
ment that the librarian is valuable by offer-
ing to bill for the services. However, there
is a difference between legal advice and raw
information. Clients want to pay for a prod-
uct, not be nickled and dimed for every
piece of data that is needed to create the
work product.
At the heart of issue is the evalua-
tion of the competitive environment. Yes,
the client is in a buyer's market, but to that
end, the buyers and the sellers have begun
to work together. For example, the Uni-
form Task Based Management System,
ABA, May 1995, an important document
for private law firms, is ajoint effort on the
part of the corporate client and the law firm
to create a task based management system.
This form of billing enables corporate cli-
ents to shop around and look at task based
costs in order to make a fair comparison
(continued on page 4)

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