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9 Willamette Sports L.J. 1 (2011-2012)

handle is hein.journals/wlmsplj9 and id is 1 raw text is: AIMED AT THE GOAL?: THE SUSTAINABILITY OF MAJOR LEAGUE SOCCER'S STRUCTURE Diana C. Taylor I. Introduction .................................................... 1 II. The History of the MLS ...........................................2 III. How MLS Resembles Other American Sports Leagues......................6 A. Playoff System............................................6 B. Membership...............................................6 C. Competitive Balance........................................7 D. Season Scheduling.........................................8 E. Soccer Specific Stadiums......................................9 IV. How MLS Resembles European Soccer Leagues...........................10 A. Reserve League............................................10 B. Homegrown Player Restrictions and Advantages.....................10 C. Sponsorship...............................................12 D. Foreign Player Limitations ............................ ........13 V. Ways the MLS Resembles Neither American Nor European Models Legus................14 A. Coaching ........................................ ........14 B. Expansion Pl................................................15 C. Television .....................12........ ................16 D. Spanish Language Services .....................................16 E. The Designated Player Rule s...................... ....... ......17 VA. Is This Hybrid Model Sustainable? ...................................... 18 A. MLS Hybrid Model is Adept at Finding Talent .............. ........ 18 B. The MLS Hybrid Model is Harming its Marketing, Finding a Fan Base......... 19 VII. Conclusion ...............................................................19 I. Introduction Major League Soccer (MLS) is by far the youngest of the men's American professional sports leagues. Because of this, it had the benefit of using other leagues, both at home and abroad, as models for development. After nearly a decade and a half, it is time to evaluate the path chosen by the MLS and whether its choices are appropriate for achieving a successful professional league in their sport. Americans have largely been absent from professional level soccer unless playing abroad.' As a result, American soccer fans have begun following European leagues in lieu of an absent American league. This means not only does Major League Soccer have to compete with the National Football League (NFL), National Basketball League (NBA), Major League Diana C. Taylor is a 2011 graduate of Tulane University Law School and 2008 graduate of Connecticut College with a degree in government. She will be admitted to the New York bar in January 2012. 'Fraser v. Major League Soccer LLC (Fraser II), 284 F.3d 47, 52 (1st Cir. 2002). Aimed at the Goal?: The Sustainability of Major League Soccer's Structure

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