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7 Vill. Sports & Ent. L.J. 55 (2000)
Payment of Student-Athletes: Legal & Practical Obstacles

handle is hein.journals/vse7 and id is 61 raw text is: Articles PAYMENT OF STUDENT-ATHLETES: LEGAL & PRACTICAL OBSTACLES THOMAS R. HURST* J. GRIER PRESSLY III** I. INTRODUCTION Collegiate athletics at the Division I level is a big business. The National Collegiate Athletics Association (NCAA) budget during the 1997-1998 school year was $270 million.' The NCAA recently signed a contract with CBS, giving the network exclusive rights through the year 2002 to televise the NCAA Division I Men's Basket- ball Championship for which the NCAA and its member institu- tions will receive $1.7 billion.2 In 1997, the Southeastern Conference alone received $9 million from the NCAA men's bas- ketball tournament.3 The University of Michigan led all Division I universities in 1996 with over $5 million earned from royalties asso- ciated with athletic merchandise bearing the school's logo.4 Nike * S.T. Dell Research Scholar and Professor of Law, University of Florida Levin College of Law. University of Wisconsin, A.B.; Harvard University, J.D. This au- thor dedicates this article to Betsy. ** Associate, Pressly & Pressly, PA. University of Florida (highest honors), B.A.; University of Florida (with honors),J.D. This author dedicates this article to his father and mother, Jamie and Katie Pressly. 1. See Allen Barra, Amateur Athletes Are Worth Millions - to NCAA, WALL ST. J., Mar. 29, 1999, at A26 (discussing theory that NFL and NBA prosper due to NCAA limitations on student-athletes); see also C. Peter Goplerud III, Pay for Play For Col- lege Athletes: Now, More Than Ever, 38 S. TEX. L. REv. 1081, 1083 (1997) (stating NCAA annual budget for 1996-97 as $239 million). 2. See Peter Finney, If They're to Play, Athletes Need Pay, TIMES PICAYUNE (New Orleans), Mar. 12, 1997, at DI (noting substantial revenue that high profile schools bring in from bowl games, endorsements, etc.); see also Michael P. Acain, Revenue Sharing: A Simple Cure For the Exploitation of College Athletes, 18 Lov. L.A. ENr. L.J. 307, 309 (1998) (discussing revenue generated from televising college bowl games and NCAA men's haskethall tournament). 3. See Robert N. Davis, Academics and Athletics on a Collision Course, 66 N.D. L. REv. 239, 255 (1990) (arguing major reform of NCAA needed to reflect current environment in which student-athletes are required to be more like professionals). In addition, the Southeastern Conference generated $2.9 million from its own an- nual basketball tournament. See id. 4. See David Barkholz, Wear No. 1: UM is Roylaties King in Sports Products, CRAIN'S DETROIT Bus., Mar. 28, 1997, at 20; see also Goplerud, supra note 1, at 1087 (discussing how numerous schools make revenue of over one million dollars due to popularity of certain student-athletes). (55)

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