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18 Va. L. & Bus. Rev. 1 (2023)

handle is hein.journals/valbr18 and id is 1 raw text is: 












VIRGINIA LAW & BUSINESS REVIEW
VOLUME 18                          FALL  2023                       NUMBER 1



       ALL STICK AND NO CARROT? REFORMING
                         PUBLIC OFFERINGS
                                Stephen   J. Choi
                                A.C.  Pritchardt

                                   ABSTRACT

         The SEC   heavily regulates the traditional initialpublic offering (IPO).
         Those regulatoy burdens fuel interest in alternative paths for private
         companies to go public, regulatoy arbitrage. The SEC's response to
         the emergence of alternatives, most recenty SPACs and direct istings,
         has been to re-assert the regulatory protections in a traditional IPO,
         including heightened iabiity under Section 11 of the Securities Act. The
         SEC's  treatment of the traditional IPO regulatory process as a one-side-
         fits-all regime ignores the weaknesses of this process, in particular the
         informational inefficiency of the book-building process. In this essay xe
         argue that the agency's focus in regulating issuers going public should be
         on promoting market prcing driven by sophisticated investors with access
         to credible disclosure. We propose an alternative approach that provides
         issuers with a clear choice in going public: (1) provide disclosures for a
         seasoning period prior to listing their securities for publkc trading, with
         corresponding reductions in regulatory requirements for going publkc (the
         carrot'); or (2) impose heightened Liability on company's going public
         without a seasoning period, not ony for registration statements, but also
         for the company's periodic disclosures released duing a post-ofemng



    Bernard Petrie Professor of Law and Business, NYU Law School; Frances and George
    Skestos Professor of Law, University of Michigan. The authors are grateful for helpful
    comments  on earlier versions of this article from Harald Halbhuber, Yian Huang, Un
    Kyung  Park, Rezwan Pavri, Greg Rodgers, Andrew Tuch, and participants at the Going
    Public in the 202s Conference sponsored by the Columbia Law School/Business School
    Program in the Law and Economics of Capital Markets, the National Business Law Scholars
    Conference, the Trans-Pacific Business Law Academic Webinar, as well as workshops at
    the University of Florida and Florida State University. Pritchard acknowledges the generous
    support of the William Cook Endowment of the University of Michigan.
Copyright © 2023 Virginia Law & Business Review Association


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