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26 U. Pa. J. Int'l Econ. L. 623 (2005)
Taking Trade and Culture Seriously: Geographical Indications and Cultural Protection in WTO Law

handle is hein.journals/upjiel26 and id is 639 raw text is: ARTICLES
TAKING TRADE AND CULTURE SERIOUSLY:
GEOGRAPHICAL INDICATIONS AND CULTURAL
PROTECTION IN WTO LAW
TOMER BROUDE *
Each bottle of American and Australian wine that lands in
Europe is a bomb targeted at the heart of our rich European
culture.
- A winemaker from the Languedoc, circa 20001
TABLE OF CONTENTS
1.    ANTIPASTI: THE (WORLD) WAR OF THE TWO BEANS .............. 625
2.    PRIMI: TRADE LAW, CULTURE, FOOD, AND WINE ................... 634
2.1.    On  Culture and  Globalization ........................................ 634
2.2.    Trade and Cultural Dimensions:
Production, Consumption, Identity ............................... 636
2.3.    Food  and  W ine as Culture .............................................. 642
3.    SEcONDI: THE ROMANCE OF REPUTATION - THE CASE FOR
CULTURAL     PROTECTION     THROUGH     GEOGRAPHICAL
IN D ICA TIO N S ................................................................................ 645
* Lecturer, Faculty of Law and Department of International Relations,
Hebrew University of Jerusalem; BA, LLB, Hebrew University of Jerusalem; SJD,
University of Toronto. The Article was presented at an international conference
on The World Trade Organization at a Crossroads, Bar Ilan University, Ramat
Gan, Israel, December 12-14, 2004, and at the University of Toronto Law Faculty's
Law and Economics Workshop, October 5, 2005. The author is grateful to the
participants and others, and in particular Bruce Chapman, Gail Evans, Andrew
Green, Aeyal Gross, Larry Helfer, Ed Iacobucci, Ariel Katz, Joel Trachtman,
Michael .Trebilcock, and Thomas WAlde, for their helpful comments.
1 Quoted in WILLIAM ECHIKSON, NOBLE ROT: A BORDEAUX WINE REVOLUTION
15 (2004).

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