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5 UCLA J.L. & Tech. 1 (2001)

handle is hein.journals/ujlt5 and id is 1 raw text is: The Role of the Studio Lawyer in the New Media Age by Zane B. Melmed Introduction The Internet is the fastest-growing mass medium in history - surpassing the worldwide expansion of broadcast television, radio, cable television, and the telephone.' More than one billion people worldwide will be online in less than five years, more than 75 percent of whom will be living outside of North America.2 English is already a minority language online and digital trade is quickly becoming a driving force of the global gross domestic product.3 The entertainment industry is making major footprints in this potentially lucrative space; studios form partnerships with technology companies every day, creating New Media growth opportunities for media such as digital music, interactive television and broadband network applications, which includes distributing films on the Internet. In-house entertainment studio lawyers dealing with New Media issues (Studio Lawyers) are not in-house entertainment lawyers in the traditional sense. The vocation entails more than the simple drafting of contracts, letters of intent and long-form agreements for the studio. Such responsibilities still exist, but qualified Studio Lawyers in this rapidly expanding age of New Media should expect and prepare to participate in the entire corporate strategic planning process. 1 Press Release, Worldwide AOL Membership Surpasses Landmark 30 Million Milestone, June 25, 2001 <http://media.aoltimewamer.com/media/pressview.cfm?release_num=55252019>. 2 Stephen M. Case, Remarks for CNN World Report Dinner, May 31, 2001 <http://www.aoltimewamer.com/press/speeches/case/case053101.html>. 3 id. Page 1

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