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100 Trademark Rep. [i] (2010)

handle is hein.journals/thetmr100 and id is 1 raw text is: (USPS 636-080) Copyright 2010, by the International Trademark Association All Rights Reserved Vol. 100 January-February, 2010 No. 1 TABLE OF CONTENTS UNITED STATES ANNUAL REVIEW The Sixty-Second Year of Administration of the U.S. Trademark (Lanham) Act of 1946 Theodore H. Davis, Jr. and Jordan S. Weinstein Introduction .................................................................................. 1 Part I. Likelihood of Confusion ................................................. 6 A. Likelihood of Confusion Found ................................................ 6 B. Likelihood of Confusion Not Found ....................................... 14 Part II. Ex Parte Cases .............................................................. 17 A. Court of Appeals for the Federal Circuit .............................. 17 1. Geographic Descriptiveness ........................................... 17 a. Relationship with Doctrine of Foreign Equivalents ... 17 B. Trademark Trial and Appeal Board ..................................... 19 1. D escriptiveness ............................................................... 19 2. Geographic Descriptiveness ........................................... 20 3. R es Judicata ................................................................... 21 4. G enericness ................................................................... 22 5. Mere Ornamentation .................................................... 23 6. Functionality ................................................................ 24 7. Failure to Function as a Mark ...................................... 25 8. Inherent Distinctiveness-Costume Mark for Services ... 27

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