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12 TALL Newsl. 1 (1992-1993)

handle is hein.journals/tallquart12 and id is 1 raw text is: October 1992 TALL NEWSLETTER TOOT ASSCATO OLAW LIRAIAN Marketing the Law Library: A Round Table Discussion Ian Colvin Fraser & Beatty On August 11, 1992, eight librarians met to discuss marketing. The agenda included the following ques- tions: What does marketing mean to you and your library; What's in it for me; What are the constraints of marketing. Finally we asked about the best and worst marketing ideas. The participants were: Maria Cece, Ministry of the Attorney General Ian Colvin, Fraser & Beatty Debra Forman, Bora Laskin Library, International Business & Trade Law Librarian Jane Freeman, Davies, Ward & Beck Brady Leyser, Young & Rubicam (advertising firm) Clare Lyons, Cassels, Brock & Blackwell Jane Simpson, Goodman & Carr Linda Zardo, Blaney, McMurtry, Stapells Inez Freeman (Moderator), Metropolitan Toronto Legal Department. What does Marketing Mean to You? The round table discussion began with the question what is marketing?. The answer set the tone for the rest of the discussion. Although marketing is a word seldom used among law librarians, it is a simple concept - promoting the library's services and staff to the people who use it. Are these people within your organization or outside as well? In a law firm there is little reason to market outside the firm al- though the librarian's services might be made available to firm clients as a larger firm strategy. A government library serving multiple office would be more concerned with going outside the building. Marketing is in a sense auto- matic. It happens with contact with clients and is derived from the service provided. Improving marketing is less a question of introducing new practices or ideas, than of becoming con- scious of what Continued on page 3 IN THIS ISSUE Feature articles: Marketing the Law Library 1 Job Sharing 5 Book Review 12 Committee News 6 Conferences & Workshops 7, 15 Editor's Notes 2 Library Profile : Cdn. Life & Health Insurance Association 7 Mirror, Mirror : Column 10 President's Message 6 TALL Meeting Dates 6 Vol. 12 No. I

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