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1995-1996 Solo [i] (1995-1996)

handle is hein.journals/sololoi3 and id is 1 raw text is: [Ui% i On-line Basics Know Your Netiquette Hankering for a Homepage One Way to Make a Homepage Happen OK, So I Was Wrong Homepage Ethics Marketing Your Practice on the Internet and On-line Networks: What's It All About? by Erika Penzer A handful of forward- thinking attorneys have discovered a new medium that is incrediLy effective for marketing legal ser- vices: the new world of on- line networks. Through e-mail, participation in electronic discussion groups and mailing lists, and the Internet's World Wide Web, lawyers can reach new markets and meet clients they might otherwise have never found-without leaving their desks and, in most cases, with a minimal investment. On-line participation is another way for you to tell people that you exist, describe what you do, and offer enough information to get them interested (but not so much that they don't need to retain you). You can market your- self on-line: of By participating in Internet newsgroups, Lexis Counsel Connect discus- sion groups, and legal- related interactive forums on other on-line networks of By monitoring attor- ney referral areas like Lexis Counsel Connect's Corporate Counsel Inquiries and Law Firm Inquiries forums and answering queries that match your expertise f By serving as a pan- elist for on-line seminars o' By listing yourself in electronic directories and referral networks IV By sending monthly e-mail alerts to your clients, updating them on important developments in your practice area Mr By maintaining a homepage with monthly newsletters, client updates, question-and-answer forums, and lawyer profiles. it By contributing your newsletters and client up- dates to on-line libraries. (cotinued inside) GEINERAL PRACI'lCE SECHON AMERICAN BAR A-SSOCliVY[ON

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