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              Teaching Students to Persuade

Used Cars and Recycled Memos


Brian J. Foley (Widener University School of
Law)

Persuasion is getting someone to do what you
want him or her to do. There are lots of ways
to persuade. You can force someone at gun-
point. You can use your position of authority
and bark orders. You can pay someone to do
something or otherwise bargain. If you are
an infant, you can cry. Or you can show the
person that her doing what you want her to
do will in fact meet her needs.'
    The last option is the only one relevant
to law students learning how to convince
judges. Lawyers can't point guns at judges,
can't pull rank on judges, can't pay judges or



Creating Facts
Bonnie M. Baker (NYU School of Law)

I find that students enter law school with
an intuitive understanding that the craft
of the lawyer, in role as an advocate, is
to persuade. They understand the
advocacy function as one of urging a
particular view of the law or the facts
on a neutral third party. What uniformly
comes as a shock to virtually all of my
students is that the very creation of fact
is inextricably linked to advocacy and
persuasion.
    Law    students   find   this  an
uncomfortable, controversial proposition
because they are accustomed to taking the
existence of objective fact for granted. The
standard fare for first-year law students
consists of a steady diet of appellate
decisions, where the facts in the record


otherwise bargain for a favorable decision
(read: bribe). Cryingis legal but rarelyworks.
    Given this understanding, I introduce
my first-year legal writing students and
upper-level advanced brief writing class
to persuasion with three baseline
principles: persuasion is something we all
do all the time anyway; persuading a judge
is merely a highly stylized form of this
activity; and persuasion is the heart and
soul, the fun part, of lawyering. The
following exercises are an effective way to
convey these principles.
    EXERCISE 1: The Used Car Lot
    Have   your   students  envision
themselves walking onto a used car lot.


seem dropped, like manna from heaven,
into the laps of the judges. Students are
encouraged to give little, if any, thought
to the genesis of fact.
    In my Lawyering course,' I suggest a
pyramid-like nature of the factual universe:
at the peak of the pyramid lies the narrow
slice of fact that is recited in the appellate
opinion. This slice is culled from the
appellate record, which in turn is drawn
from the pool of facts that constituted the
evidence at trial in the court below The
facts found at trial come from an even
broader source of fact, the discovery
process, which yields facts that are relevant
and not, helpful and damaging. At the wide
base of the pyramid, facts are born, often
the product of interactions between
attorney and witness. Thus, it is here that
persuasion finds its roots.
    To introduce students to the concept
                 CONTINUED ON PAGE 5


It's hot, and sun glints off the chrome and
glass. Immediately, a salesman struts
toward a car and promises, I stand behind
this car, it's great, and it has new tires.
Ask your students if they will buy the car.
They'll probably say no. Ask them to think
why for a moment.
    Then move on to present another
scenario, with students envisioning
themselves walking into a pleasant, climate-
controlled showroom. This time, the
salesman shows no cars-at least not right
away. Instead, he sits the customer down
in his office and asks her what she's looking
for. Her needs and concerns emerge. Here,
                 CONTINUED ON PAGE 4

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