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15 Rev. Econ. Rsch. on Copyright Issues 1 (2018)

handle is hein.journals/rvwoecrh15 and id is 1 raw text is: 











Review of Economic Research on Copyright Issues, 2018, vol. 15(1), pp. 1-19


  THE   RELATIVE EFFECTIVENESS OF GLOBAL ANTI-PIRACY POLICIES


                                        TYLOR  ORME

        ABSTRACT. In recent decades, the problem of illegal downloading of copyrighted material has
        emerged as a major concern for governments across the globe. Many countries have implemented
        policies to limit the impact of online piracy on revenues of creative industries. These policies,
        while important for a broad range of industries, have been particularly lobbied for and supported
        by the motion pictures industry. Film production and distribution companies have repeatedly
        asserted that effective anti-piracy policy is crucial to their continued success. This paper seeks to
        evaluate whether the anti-piracy regimes in OECD countries have been effective. It also seeks to
        determine whether there are patterns to the types of policies that have been especially effective
        or ineffective.




                                     1. INTRODUCTION

   The  study of online  piracy in the film industry  largely evolved  from  prior economic

research on the  importance  of copyright and  intellectual property regimes. Varian  (2005)

focuses on the importance   of un-enforceable copyright in the evolution of piracy. McKen-

zie's (2012) review of the economic   literature on the motion  pictures industry  discusses

factors that make  the film industry  susceptible to online piracy, and the difficulty of ad-

dressing these concerns, are addressed  in.

   The impact  of piracy on the film industry has  not always been  easy to establish. Early

work  relied on survey data  to determine  whether  individuals who  had  pirated films were

more  or less likely to attend paid screenings of films in theaters. Bounie,  Bourreau  and

Waelbroeck   (2006) used data  from  French university students.  They  found that students

who  had  downloaded   films illegally were more  likely to pay to rent or buy  films in the

future. They  also found evidence  that those in the same  social circle as illegal download-

ers were more   likely to pay to see films. DeVany   and Walls  (2007) found  contradictory

evidence. Their  study utilized data on the number   of available download  links for various

films. Results of this study show  that, controlling for film characteristics, films that were

more  readily available online also have lower  average boxoffice revenues.  McKenzie   and
                                              I

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