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13 Rutgers Bus. L.J. 1 (2016)

handle is hein.journals/rutgblaj13 and id is 1 raw text is: 




BEYOND  CRACKER   BARREL:  SHAREHOLDER..., 13 Rutgers Bus. L.


13 Rutgers Bus. L. Rev. 22

Rutgers Business Law Review
Fall, 2016
Matthew J. Petrozziello, Esquire

Copyright C 2016 by Rutgers Business Law Review; Matthew J. Petrozziello, Esquire




BEYOND CRACKER BARREL: SHAREHOLDER PROPOSALS AS A
MEANS OF EFFECTUATING CSR POLICIES


ABSTRACT

This piece examines the impact of shareholder proposals that pursue corporate socialresponsibility (CSR) causes. The author
traces the history of CSR shareholder proposals and how the Securities and Exchange Commission has reacted to them over
time. Exploring the Cracker Barrel Old Country Store turmoil of the 1990s and recent statistical trends, the authorconcludes
that CSR shareholder proposals are becoming increasingly effective tools to furthersocial change.


                                        TABLE   OF CONTENTS
 I.             INTRODUCTION                                                                    23
 II.            SHAREHOLDER PROPOSALS GENERALLY                                                 23
 III.           MODERN   TRENDS   SHOW  THE  PROGRESS  OF  CSR SHAREHOLDER PROPOSALS            26
 IV             SUCCESS  SHOULD   BE INTERPRETED   BROADLY   FOR  CSR SHAREHOLDER             30
                PROPOSALS
 V              LGBT  SHAREHOLDER PROPOSALS AS A MICROCOSM OF THE RECENT SHIFT                  33
                TOWARD   ALLOWING CSR PROPOSALS
 VI.            THE POST-CRACKER BARREL CSR SHAREHOLDER PROPOSAL LANDSCAPE                      37
 VIl.           CONCLUSION                                                                      40

 *23 I. INTRODUCTION

 Shareholder proposals are one of the most prominent vehicles for encouraging corporations to adopt socially responsible
 policies. Formerly relegated to pure management decisions, shareholder proposals have evolved into a potent means of
 inciting change in corporate social responsibility (CSR) policies. Underlying the rise of such shareholder proposals are the
 requirements of Rule 14a-8 of the Securities and Exchange Act of 1934 and the difficult process of identifying when CSR
 initiatives have been successful. The progress of socially responsible proposals is evident in recent developments concerning
 shareholder campaigns to advance LGBT employment rights. These recent advancements highlight the immense potential of
 shareholder proposals in the CSR realm.


 II. SHAREHOLDER   PROPOSALS GENERALLY

 To comprehend the unique situation of socially responsible shareholder proposals, one must understand the basics of shareholder
 proposals. Shareholders employ shareholder proposals to recommend that a corporation or a corporation's board of directors
 take action in a particular area. 101 If management is not granted exclusion, the proposal is added to a shareholder ballot to be
voted upon at the next shareholders' meeting. 102 Rule 14a-8 governs the procedures for shareholder proposals. 103 The statute

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