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2020 RGNUL Fin. & Mercantile L. Rev. 1 (2020)

handle is hein.journals/rlfladme2020 and id is 1 raw text is: COVID-19: IMPLICATIONS UNDER THE INDIAN COMPETITION LAWS - Kunal Mehral I. INTRODUCTION Undisputedly, these are trying times, not only for small businesses but also for conglomerates. In more ways than one, the COVID-19 pandemic has raised similar if not identical issues for most enterprises. Certainly the businesses are facing huge challenges including total collapse of demands, severe uncertainties and disturbances in the supply and distributions chains, severe liquidity crunch owing to delays in receiving payments even for past supplies / services, managing employee relations both in terms of retention and salaries. Business plans and the forecasts for the year 2020 have gone for a toss and there is a huge sense of uncertainty in relation to a host of issues including business continuity, cash and credit cycles and meeting fixed costs. In more ways than one, the COVID-19 pandemic has brought most businesses to a grinding halt with a deep dark tunnel ahead. Organisations are considering a host of measures to manage and survive this crisis. Faced with these challenges, businesses may feel the need to realign themselves including exploring creative and innovative ideas for 1 Kunal Mehra is a Partner at Dua Associates, Advocates & Solicitors, New Delhi. The views expressed are personal.

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