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No. 182 Managing Intell. Prop. 1 (2008)

handle is hein.journals/manintpr182 and id is 1 raw text is: Managing Intell c al Property IN ILNATIUNAL 40 1 Green revolution This year, for politicians and business people, green is the colour. But tackling climate change means developing new, cleaner, technologies - which will require innovative patent strategies. The question is: will it also demand new thinking about the patent system, compulsory licensing and the role of prizes for innovation? James Nurton PLUS 43 Tips on green branding 44 How to win clean tech contests 46 Corporate IP strategies analysed 48 All about the Green IP Award A * UJNITED STATES 29 Forum shopping in focus US federal district courts have local rules and procedures that gov- ern patent cases, and there are atso differences in the speed of t he docket and the expertise of the judges. We asked practitioners in five busy jur sldictions to address the key questions rights owners~ have. PLtJS 30 Your guide to litigation a t t he International Th a de Comm r issi on 29District court guide T6 A nVWARE 1 :Ag1r J7C77oieol, INTERNATIONAL 36 Control your brand Using foreign manufacturers means you risk losing control of the quality of your branded products. Here's how to avoid that threat. Oliver Herzfeld and Richard Bergovoy INTERNATIONAL 49 Digital dangers More and more IP owners are investing in digital distribution but want to sidestep the problems the music industry faced. There are five main lessons to learn. Mark Harding UNITED STATES 53 IFBe prepared Markman hearings are the most important pre-trial event in US patent litigation. To achieve success, you need to plan your strategy early. Andrew Platnicia EUROPE 56 Bolar bingo Harmonising the law on clinical trials in Europe has been good news for generic producers, but less so for the research-based industry. Now the ECJ may be needed to bring clarity and consistency. Marina Barnden 43, Green trade marks CONTENTS CONTINUED OVERLEAF > > > WWW. MANAGINGIP.COM SEPTEMBER 2008

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