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15 Lewis & Clark L. Rev. 715 (2011)
Making Sense of Fair Use

handle is hein.journals/lewclr15 and id is 731 raw text is: MAKING SENSE OF FAIR USE
by
Neil Weinstock Netanel
Many criticize fair use doctrine as hopelessly unpredictable and
indeterminate. Yet in several recent empirical studies, leading scholars
have found some order in fair use case law where others have seen only
chaos. Building upon these studies and new empirical research, this
Article examines fair use case law through the lens of the doctrine's
chronological development and concludes that in fundamental ways fair
use is a different doctrine today than it was ten or twenty years ago.
Specifically, the Article traces the rise to prominence of the transformative
use paradigm, as adopted by the Supreme Court in Campbell v. Acuff-
Rose, over the market-centered paradigm of Harper & Row v. The
Nation and its progeny. The Article presents data showing that since
2005 the transformative use paradigm has come overwhelmingly to
dominate fair use doctrine, bringing to fruition a shift towards the
transformative use doctrine that began a decade earlier. The Article also
finds a dramatic increase in defendant win rates on fair use that
correlates with the courts' embrace of the transformative use doctrine. In
light of these developments, adding an historical dimension to a study of
fair use case law helps to make sense of what might otherwise appear to be
a disconnected series of ad hoc, case-by-case judgments and explains why
current rulings might seem to contradict those regarding like cases issued
when the market-centered paradigm still reigned supreme.
I.     INTRODUCTION              ................................. 716
II.    FAIR USE BASICS           ................................. 719
III.   PREVIOUS EMPIRICAL STUDIES             ...............      ...... 720
A. Beebe.         ............................................ 720
B. Samuelson........................................ 725
C. Sag.          ...................................      .......... 728
Pete Kameron Endowed Chair in Law, UCLA School of Law. I am grateful to
Lewis & Clark Law School for hosting me as its 2010 Distinguished IP Visitor and
inviting me to present the public lecture that formed the basis for this Article. For
invaluable comments, I thank Niva Elkin-Koren, Eldar Haber, David Nimmer,
Matthew Sag, Pamela Samuelson, and participants in colloquia at Michigan Law
School and Haifa University Faculty of Law, at which I presented earlier versions. I
owe a special debt of gratitude to Barton Beebe for providing me with his database of
fair use opinions and to Joseph W. Doherty, Director of the Empirical Research
Group at UCLA School of Law, and Michael Weinstock for generously assisting me
with statistical analysis. Last but not least, I thank my excellent research assistants,
Lynn McClelland and Luma Khatib.

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