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10 Lewis & Clark L. Rev. 85 (2006)
Behavioral Economics and the Regulation of Public Offerings

handle is hein.journals/lewclr10 and id is 103 raw text is: BEHAVIORAL ECONOMICS AND THE REGULATION OF PUBLIC
OFFERINGS
by
Stephen J. Choi*
The SEC adopted new rules in 2005 governing registered public offerings
in the United States. Few, if any, of the rules make sense if we start from
a presumption that investors are rational and are able to account
properly for any information they receive during the public offering
process. In this Article, I examine the new rules and assess the implicit
behavioral assumptions about investors contained in the rules. I also
provide an assessment of the behavioral biases that may affect regulators
at the SEC. Regulator biases may lead the SEC to take an ad hoc
evaluative process often ending with a reference to investor confidence
in justifying new regulations. As a minimal solution, I propose that the
SEC bear the burden of specifying its assumptions behind investor
behavior explicitly together with how regulations will benefit investors
suffering from such biases (as well as how other investors are affected by
the regulations). Taking such an approach will lead to a more consistent
approach in how the SEC deals with investor biases and reduce
unnecessary regulation (as opposed to the SEC's present ad hoc
approach as typified in the public offering rules). To the extent other
more public choice factors motivate regulation and references to
investor confidence are merely a pretext, my proposal would help
bring transparency to these other factors by focusing attention on
whether the investor confidence rationale, in fact, isjustfed.
1.     IN TRO DU CTION   ................................................................................   86
II.    ASSESSING THE 2005 SEC REFORMS ............................................. 91
A.   Canvassing  the Reforms .................................................................. 92
1.  Pre-Filing  Period  ....................................................................   92
2.  W aiting  Period  .........................................................................   98
3.  Post-Eff ective  Period ................................................................... 101
4.  Shelf R egistration  ........................................................................ 105
B.   A  Behavioral Analysis of the Reforms ............................................... 107
1.  Restrictions on  Information ......................................................... 109
2.  Cooling  Off   Period  ...................................................................... 114
3. Mandatory Information Disclosure and Delivery ....................... 116
4.  Typ e  of   Issuer  .............................................................................. 119
William T. Comfort, III Professor of Law, NYU Law School. Special thanks to Un Kyung
Park. Thanks for helpful comments to Andrew Guzman, Troy Paredes, Lynn Stout, and the
participants of the 2005 Business Law Forum at Lewis & Clark Law School.

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