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7 Trial Excellence 1 (1995)

handle is hein.journals/jurexp7 and id is 1 raw text is: Txcellence Volume 7, Number 1 January, 1995 Presenting Trm 3 Lies to a Jur yo The Unfolding Method by Constance Bernstein The Synchronics Group Jurors remember 80% of what they see versus 20% ol what they hear. And yet, instead of mapping out a visual trial up front and integratin g it into the case strategy, attorneys too often wait until the last moute to throw to- gether a few blow-ups of documents. And they call that thqr visual trial! Communicating in the courtroom is difficult enough, with all the ritu- als, rules and procedures which inhibit juror comprehension. Attorneys need all the help they can get to communicate more effectively in that arena. Visu- als provide attorneys that opportunity. And yet, too often, the first cuts made in a limited budget are for visuals. Attorneys are so married to the word that they often don't get the picture. And the picture is that most folks learn by seeing, not hearing. In this article, I will discuss designing, producing and exhibiting time lines for maximum juror 7 comprehension and retention. ,AA 4 hr 4kb 5 '$5 ';**S-, 5 5*'~ '5' 5 '5,5 S ' *555, ~ 5' '55' 5'. S ~ 55' Cs, . S , 'S *~ ~. ,,A * ,,,, *5 5S5' A' A 5'' The golden rule in designing a visual trial is: one idea, one visuaL Although this is the most important rule, it is also the one most violated. How many times have you been in the courtroom when your opponent put up a 30 x 40 poster board filled from top to bottom with important points-one right after the other. And while the attorney ;,v 19- It

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