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16 Jury Expert 1 (2004)

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The Jury Expert T

Excellence in Jury Selection, Communication and Persuasion


      EI  Volume 16, Number 1



How Medical Negligence

Experts are Perceived by

Jurors

by Howard and Laura Schlesinger

Experts who testify in medical negligence cases
have a critical role to perform. These are wit-
nesses who address the medical standard of care
and impart its meaning to jurors. All evidence
pertaining to the standard is what is legally
salient and should be of the highest priority when
jurors decide issues of negligence and causation.
But is expert opinion what the majority of jurors
determine to be the key factor in reaching their
verdict? Are there other more persuasive factors?
What else drives a jury's verdict?

A. Geography

Experts who testify for plaintiffs often are not
from the same geographical area as the plaintiff
and/or defendant. This is because close profes-
sional, social and economic ties bind the medical



               CONTENTS
  Features
     How Medical Medical Negligence
      Experts are Perceived by Jurors ........ I
     What You Don't Know Can Hurt You
      With Alternate Jurors .........................  4
     Defense Insights on Understanding
    Jurors in Employment Cases ............ 10

  Departments
    * Trial Weapons:
    -Winning (or Losing) at the Starter's Gate ..8
    -Cross Examination Lessons ................. 9


                           January, 2004


community together. Certain local experts sim-
ply will not rock the boat. Does this play a role
in a jury's verdict? Do jurors care where an
expert is from? For certain jurors, the answer is
yes. No matter how many times the trial judge
cautions jurors to follow the court's instructions
and only base their decision on the evidence,
certain people cling to the notion that out-
siders, not from their community, do not know



   I[qertain people cling to
   the notion that 'outsiders,'
   not from their community,
      do not know how the
   doctors and hospitals in
   their locale practice....

how the doctors and hospitals in their locale
practice medicine.

There is a psychological reason why these people
maintain such a strong belief. Psychologists refer
to it as Cognitive Dissonance, which is a state of
anxiety aroused when a person must confront
hard-to-swallow information. As jurors, this
manifests as an immediate rejection of informa-
tion that is not consistent with how they believe
their world works. Below is an example of how
decision-making is affected.

A plaintiff's expert opines that a patient was mis-
diagnosed by several doctors who treated the
patient at a local hospital. The jury is listening to
this expert-from half-way across the country
---criticize the care provided by a local doctors.
The testimony essentially tells local residents
that their doctors blew it. Logically, one might
think that residents would want to know if the
medical care in their community is negligently


© 2004 Litigation One Publishing

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