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9 J. Consumer Pol'y 1 (1986)

handle is hein.journals/jrncpy9 and id is 1 raw text is: Articles Kj ersti Graver A Study of the Consumer Ombudsman Institution in Norway with Some References to the Other Nordic Countries I: Background and Description ABSTRACT. In the seventies, the Consumer Ombudsman (CO) institution was established in the four Nordic countries Denmark, Finland, Norway, and Sweden. The CO is a supervisory body with the task of controlling that marketing methods used by business when selling goods and providing services are in conformity with the legislation. This article supplies information about the legislation and the role played by the CO in the supervisory system. It deals primarily with the Norwegian situation but makes references to the situation in the three other countries as well. It is pointed out that the most important difference between the old legislation on improper competition and the present Marketing Control Act is the establishment of new enforcement mechanisms. The contents of the legislation have not undergone any dramatic changes. In a companion article to follow in a later issue of JCP, an attempt is made to evaluate the work of the Norwegian CO and the Market Council. The position of business is described, and some present deregulation considerations are discussed. THE CONSUMER OMBUDSMAN INSTITUTION General Remarks The Consumer Ombudsman (CO), in Norway recently renamed the Consumer Ombud, is found in four of the five Nordic countries, viz., Denmark, Finland, Sweden, and Norway. This paper gives a survey of the Norwegian institution, but in addition it gives some information about the situation in the other three countries and points out some divergencies among the countries. The CO was established as a supervisory body with the task of con- trolling that the marketing methods used by business when selling goods or providing services are in accordance with the standards set by legisla- tion. As many other countries, the Nordic countries had had legislation against unfair competition for a long time, but specific enforcement agencies were lacking. The more sophisticated and effective supervision made possible by the instalment of the CO and the introduction of a speedy decision making procedure are the most important elements of the new legislation to control marketing practices which was introduced in the seventies in the Nordic countries. Journal of Consumer Policy 6 (1986) 1-23. 0 1986 by D. Reidel Publishing Company.

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