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20 J. High Tech. L. 1 (2020)

handle is hein.journals/jhtl20 and id is 1 raw text is: INFORMATION ASYMMETRIES IN E-COMMERCE: THE CHALLENGE OF CREDENCE QUALITIES Noga Blickstein Shchory* Abstract The growth of e-commerce and the increase in online product information-allowing consumers to learn about almost any product with incredible speed- brought with it the great promise of better-informed consumers that can make better purchasing decisions. However, information is not within the consumer's grip, as one may expect. Most of the existing literature on information problems in e-commerce discusses information overload, in which the consumer faces the challenge of noticing and assimilating information. This Article is the first to highlight an opposite problem: information that is absent in the online sphere. In particular, the Article focuses on the absence of credence qualities, which are product features that are unverifiable because they may never be required in the course of regular use of the product (for example, standards that the product is claimed to meet but that the consumer cannot verify). * PhD candidate, Haifa University. I thank my PhD supervisor, Michal S. Gal for her endless support. I also thank Aimee Almeleh Smith, Or Alcon, Ram Shchory, and the participants in the Universidade Cat6lica Portuguesa International Workshop, including Sofia Oliveira Pais, Miguel Moura e Silva and Jos6 Reis for their useful comments on this Article. This research has also been supported by the Center of Cyber Law and Policy in Haifa University and the Haifa Center of Law and Technology. The author bears the sole responsibility for the content of this Article. Copyright © 2020 Journal of High Technology Law and Noga Blickstein Shchory. All Rights Reserved. ISSN 1536-7983.

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