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22 JEMIE 1 (2023)

handle is hein.journals/jemie22 and id is 1 raw text is: JE iIE Journal on Ethnopo~tiis 'Celtic Meets Slavic': The Social Sustainability of andi Minority issues in Europe Cornish and Silesian Heritage in Europe and Overseas Vol 22; Issue 1 2023 . o 1-31 Katy C Humberstone University of Exeter DO]: Adam Kubik Universitat Heidelberg Authors: Abstract KatyC Humberstone University of Exeter Languages are subject to increasingly complex market conditions. This presents opportunities and challenges for sustainable development within Adam Kubi <minority communities, given tensions between identity and profit, particularly within regional tourism. Through a social sustainability lens, this article compares the opportunities and challenges for sustainable linguistic and cultural practices across two contexts: Cornish and Silesian. It seeks to answer the extent to which these cultures are sustainable, and how their futures could look. We focus on two distinct yet broadly interrelated themes, predominantly within Cornwall and Silesia: (old and new) media and commodification. For commodification, we also integrate a dialogue on Cornish-Mexican and Silesian-Texan heritage. Whilst we L:icense: see the increased presence of old media in both Silesian and Cornish, there Copyright (c) 2023 Katy C appear to be challenges - across both contexts - in terms of new media Kubik resourcing. Whilst commodification is a dynamic present across both contexts, it seems to have accrued more momentum in Cornwall than ! Silesia. In diverse ways, both cultures appear to show different commodification dynamics in the Mexican and Texan overseas communities, when compared with Cornwall and Silesia. In concluding, this article poses questions around the increased visibility of small languages and cultures: how they may be made more visible without 1

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