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3 ISJLP 723 (2007-2008)
The Federal Trade Commission and Consumer Privacy in the Coming Decade

handle is hein.journals/isjlpsoc3 and id is 751 raw text is: JOSEPH TUROW,a CHRIS JAY HOOFNAGLEb DEIRDRE K. MULLIGAN,c
NATHANIEL GOOD,d & JENS GROSSKLAGSe
The Federal Trade Commission and Consumer
Privacy in the Coming Decade
Abstract:f The large majority of consumers believe that the term privacy policy
describes a baseline level of information practices that protect their privacy. In short,
a Joseph Turow, Ph.D., is the Robert Lewis Shayon Professor of Communication at the
University of Pennsylvania's Annenberg School for Communication, and the director of the
Information & Society Program at the University of Pennsylvania's Annenberg Public Policy
Center. He is the author of, among other books, Niche Envy: Marketing Discrimination in the
Digital Age (Cambridge, MA: MIT Press, 2006).
b Chris Jay Hoofnagle, J.D., is a senior staff attorney at the Samuelson Law, Technology &
Public Policy Clinic, and a senior fellow at the Berkeley Center for Law & Technology of the
Boalt Hall School of Law.
' Deirdre K. Mulligan, J.D., is the director of the Samuelson Law, Technology & Public Policy
Clinic and the Clinical Program at the Boalt Hall School of Law. The work of the Samuelson
Clinic is generously supported through an endowment from Professor Pamela Samuelson and
Robert Glushko, Ph.D. Additional funding is provided by: The Rose Foundation for
Communities and the Environment, the California Consumer Protection Foundation, and the
National Science Foundation, Team for Research in Ubiquitous Secure Technologies, NSF
CCF-0424422.
d Nathaniel Good is a Ph.D. candidate at the School of Information at the University of
California, Berkeley.
' Jens Grossklags is a Ph.D. candidate at the School of Information at the University of
California, Berkeley. His work is supported in part by the National Science Foundation
through ITR award ANI-0331659.
f This article originally appeared as a paper presented under the same title at the Federal Trade
Commission Tech-ade Workshop on November 8, 2006. The version published here contains
additional information collected during a 2007 survey.

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