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20 J. Intell. Prop. L. 413 (2012-2013)
Just You and Me and Netflix Makes Three: Implications for Allowing "Frictionless Sharing" of Personally Identifiable Information under the Video Privacy Protection Act

handle is hein.journals/intpl20 and id is 427 raw text is: JUST YOU AND ME AND NETFLIX MAKES
THREE: IMPLICATIONS FOR ALLOWING
FRICTIONLESS SHARING OF PERSONALLY
IDENTIFIABLE INFORMATION UNDER THE
VIDEO PRIVACY PROTECTION ACT
Kathryn Ei.abeth McCabe
TABLE OF CONTENTS
I.      INTRODUCTION             ................................. ................... 414
II.     BA CKG RO UN  D ............................................................................................. 417
A. HISTORY OF THE RIGHT TO PRIVACY AND COMPETING
VIEWS.......................................                ......... 417
B.  HISTORY   BEHIND   THE  VPPA.............................................................. 418
C. WHAT IS IN THE STATUTE AND STATUTORY LANGUAGE............. 420
D. STATE LAWS AND VIDEO PRIVACY            .................      ....... 423
E. THE VPPA: THEN AND NOW............................................ 424
F.  THE PROBLEM                               ......................................... 426
G. LEGAL INTERPRETATION OF THE VPPA.......................................... 428
H. THE NETFLIX-BACKED AMENDMENT.............................................. 432
III.    A N A LY SIS...................................................................................................... 435
A. LEGISLATIVE HISTORY SUGGESTS MORE PROTECTION,
NOT LESS           .................................................. 435
B. HULU PRIVACY IS A GAME CHANGER............................................... 437
C. EASE OF SHARING IS A WEAK ARGUMENT...................................... 438
D. ANYTHING YOU SAY (ON FACEBOOK) CAN AND WILL BE
USED AGAINST YOU IN A COURT OF LAW....................................... 440
IV.     CONCLUSION           ............................................................. 442

413

* J.D. Candidate 2014, University of Georgia School of Law. The author would like to
dedicate this Note to her family, whose love and support are unfailing, and without whom her
dream of practicing law would not be possible.

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