19 J. Intell. Prop. L. 427 (2011-2012)
Passing the Virtual Buck: How the Ninth Circuit Used Contributory Trademark Law to Expand Liability for Web Hosts

handle is hein.journals/intpl19 and id is 435 raw text is: NOTES
PASSING THE VIRTUAL BUCK HOW THE NINTH
CIRCUIT USED CONTRIBUTORY TRADEMARK
LAW TO EXPAND LIABILITY FOR WEB HOSTS
Alessandra Backuf
TABLE OF CONTENTS
I.      IN TRO  D UCTIO  N  .......................................................................................... 429
II.     B ACK  G RO UN  D ............................................................................................. 431
A.   COUNTERFEITING OVER THE INTERNET ....................................... 431
B.   TRADEMARK INFRINGEMENT ........................................................... 432
C.   CONTRIBUTORY TRADEMARK INFRINGEMENT............................. 433
1.   The Landlord-Tenant Extension..................................................... 435
2.   E xtension  to  Serices ........................................................................ 436
D. THE GROWING USE OF CONTRIBUTORY LIABILITY FOR
INTERNET-BASED       CASES.................................................................... 438
1.   Cybersquating and the Domain Name Trademarks......................... 439
2. The Online Marketplace and Contributory Trademark
Infringem ent...................................................................................... 440
E.   THE COPYRIGHT COROLLARY........................................................... 441
F.   THE LOUIS TIUITFON CASE................................................................. 444
III.    A N A LYSIS .      ...... ..................................... .......................................... 446
A. WHY WEB HOSTS ARE NOT COVERED BY PREVIOUS
JURISPRUD    EN CE ................................................................................... 447
1.   The Landlord-Tenant Analogy........................................................ 447
2.   Lockheed and Cbersquatting........................................................ 449
3.   Tiffany and the Online Marketplace................................................ 450
B.   POTENTIAL PROBLEMS CAUSED BY THIS PRECEDENT ................. 451
J.D. Candidate 2013, University of Georgia School of Law. The author would like to thank
everyone on the journal for their assistance in the editing process. She would also like to thank
her family for their unending love and support. This Note is dedicated to Beau Backus, whose
patience, love, and understanding guided me through these tough three years.

427

What Is HeinOnline?

With comprehensive coverage of government documents and more than 2,400 journals from inception on hundreds of subjects such as political science, criminal justice, and human rights, HeinOnline is an affordable option for colleges and universities. Documents have the authority of print combined with the accessibility of a user-friendly and powerful database.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline with pricing starting as low as $29.95

Already a HeinOnline Subscriber?