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16 J. Intell. Prop. 35 (2008-2009)
On the Continuing Misuse of Event Studies: The Example of Bessen and Meurer

handle is hein.journals/intpl16 and id is 36 raw text is: ON THE CONTINUING MISUSE OF EVENT STUDIES: THE EXAMPLE OF BESSEN AND MEURER Glynn S. Lannry, Jr.* TABLE OF CONTENTS I. INTRODUCTION ............................................ 36 II. How WE GOT HERE: A BRIEF HISTORY OF EVENT STUDIES ....... 38 III. PATENT LITIGATION AND EVENT STUDIES: THE PROZAC EXAM PLE ................................................. 44 A. VALUING THE PROZAC PATENT: TRADITIONAL TECHNIQUES ............................................ 45 B. VALUING THE PROZAC PATENT: EVENT STUDY METHODOLOGY ......................................... 46 1. Background Facts ....................................... 46 2. Abnormal and Cumulative Abnormal Returns ................... 47 3. Preh'minay A nalysis ..................................... 48 4. M agnitude of the Loss .................................... 48 C. WHAT A DIFFERENCE THE DIFFERENCE MAKES ................ 49 IV. EXPLAINING THE OVERREACTION: WHAT Do EVENT STUDIES T ELL U S? .................................................. 50 V. WITHOUT THE EVENT STUDY, WHAT'S LEFT? .................... 54 * McGlinchey Stafford Professor of Law, Tulane University School of Law.

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