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7 InterEULawEast: J. Int'l & Eur. L., Econ. & Market Integrations 7 (2020)

handle is hein.journals/inteulst7 and id is 1 raw text is: Original Scientific Paper UDC 005.21:334.726 DOI: https://doi.org/10.22598/iele.2020.7.1.1 THE IMITATION GAME: ARE THE MNCs IMMUNE TO MIMETIC ISOMORPHISM? Darko Tipuric* Ana Krajnovi** ABSTRACT Organizations tend to shape their practices and policies mimicking those they con- sider to be successful and legitimate. This phenomenon is called a mimetic isomor- phism. Mimetic isomorphism is the result of uncertainties in an environment and of unclear organizational goals. Current institutional isomorphism studies in the organizational sciences have been focused mainly on the impact of mimetic isomor- phism on a particular action and the impact of this form of isomorphism on organi- zational outcomes. The authors of this paper want to examine whether the mimetic isomorphism has an influence on the strategic decision-making process in multina- tional companies or whether the concept of institutional freedom actually exists as suggested by some authors. Extensive triangulation research was performed and the results of the quantitative and qualitative analysis are presented in this article. The theoretical part of the paper summarizes key ideas of mimetic isomorphism and con- tributes to the theoretical understanding of this form of isomorphism from the MNC perspective. The empirical part of the paper consists of quantitative and qualitative research. The correlation of the form of mimetic isomorphism with the decision-mak- ing process was examined by multiple cross-section regression analysis. KEYWORDS: Mimetic isomorphism, international management, multinational companies, strategic decision-making process 7 * Darko Tipuric, University of Zagreb Faculty of Economics and Business, Croatia; dtipuric@ efzg.hr. * Ana Krajnovic, Privredna banka Zagreb PLC, Croatia; krajnovicana@gmail.com.

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