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2 Geo. L. Tech. Rev. 3 (2017-2018)

handle is hein.journals/gtltr2 and id is 1 raw text is: ARTICLES DESIGN THINKING: THE ANSWER TO THE IMPASSE BETWEEN INNOVATION AND REGULATION Alice Armitage, Andrew K. Cordova, and Rebecca Siegel* CITE AS: 2 GEO. L. TECH. REV. 3 (2017) https://perma.cc/FWT8-66NS INTRODUCTION ............................................................................................................................ 3 I. HOW THE BATTLE LINES WERE DRAWN ....................................................................... 9 A . T he C ulture of R egulation ............................................................................................ 9 B. The Culture of Platform Com panies ........................................................................ 15 C. The Clash of Two Very Different Cultures ............................................................. 16 D. Conclusion......................................................................................................................... 24 II. REACTIVE REGULATORS AND UNCOOPERATIVE COMPANIES ............................... 24 A. Uber .................................................................................................................................... 27 B. Airbnb ................................................................................................................................. 39 III. AN ALTERNATIVE METHOD FOR ALTERNATIVE RULEMAKING........................... 48 A . W hat is D esign T hinking? ............................................................................................ 48 B. D esign Thinking in the Private Sector....................................................................... 50 C. Applying Design Thinking to the Regulatory Process............................................ 52 D. How Implementation of Design Thinking Could Address Harms Caused by Culture Clash........................................................................................................................... 56 IV. CONCLUSION ........................................................................................................................ 63 The Benefits of a Design-Thinking-Based Regulatory Process................................. 63 INTRODUCTION San Francisco is the home of the platform economy.1 Uber and Airbnb-the poster children of that economy-launched their initial products * Alice Armitage is Associate Professor & Director, Startup Legal Garage, Institute for Innovation Law, University of California Hastings College of the Law. At the time of the writing of this article, Andrew K. Cordova was Executive Director of the Institute for Innovation Law. He is now an employee of Stripe in San Francisco. Rebecca Siegel is Program Associate at the Institute of Innovation Law of the University of California Hastings. © 2017, Alice Armitage, Andrew K. Cordova, and Rebecca Siegel. 1 See PETER C. EVANS & ANNABELLE GAWER, CTR. FOR GLOB. ENTER., THE RISE OF THE PLATFORM ENTERPRISE: A GLOBAL SURVEY 11 (2016), https://thecge.net/wp-

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