About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline
LOG IN
LOG IN

9 Ent. & Sports Law. 1 (1991-1992)

handle is hein.journals/entspl9 and id is 1 raw text is: A TEE ENTEITAINMENT (i AND SPORTS LAWYER Publication of the ABA Forum on the Entertainment and Sports Industries Volume 9, Number 1, Spring 1991 A Basic Approach To Securing Event Sponsorship Rights ROBERT ACOSTA-LEWIS Introduction Event sponsorship has become an increasingly im- portant means by which corporations identify them- selves and their products to the public. Through event sponsorship, a corporation can present a particular corporate image or product to a defined group of consumers. Although sporting events are perhaps the most widely used vehicles for sponsorship, corpo- rate sponsorship of all forms of cultural and artistic events has increased dramatically in recent years. With careful planning, sponsorship will put a company or its products in front of an audience that is particularly receptive to, or important to, the prod- uct or the company. Matching an event's demo- graphic appeal with the demographic appeal of a particular product provides a unique opportunity for successful commercial identification.' In addition, event sponsorship can serve altruistic corporate goals by allowing corporations to support programs im- portant to their communities. Finally, event spon- sorship affords the sponsor the right to be present and entertain at events. This right gives a corpora- tion a ready means for entertaining clients and re- (continued on page 19) Illustration by Richard Laurent

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline.

Purchase Access

Contact us for annual subscription options:

Contact Us

Already a HeinOnline Subscriber?

Log In

profiles profiles most