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29 Ent. & Sports Law. 1 (2011-2012)

handle is hein.journals/entspl29 and id is 1 raw text is: Im act of American Needle v. NFL on                   FB.T v. Aftermath: Eminen                   Electronic Discove in Lea ue Sports.
lective Bargaining and Merchandising               Raps the Record Industry                     Who Controls the laybook?

A PUBLICATION OF
THE ABA FORUM ON
THE ENTERTAINMENT
AND SPORTS INDUSTRIES
VOLUME 29, NUMBER 1
SPRING 2011
[ Forum on the
Entertainment &
Sports Industries

-I-

Product Endorsements
Beware of New FTC Guides
BY PAMELA M. DEESE
he opportunity to endorse a product means many things to an athlete or ce-
lebrity. Most often it suggests that you have arrived at a status where someone
is willing to pay you because they believe that consumers will be motivated to
act based on your recommendation. In fact, there is more to simply saying a product
changed your life than an unwary endorser might recognize. The U.S. Federal Trade
Commission (FTC) actually developed policies known as Guides that provide the
template for appropriate participation in the business of product endorsements.
The Guides Concerning the Use of Endorsements and Testimonials in Advertising as
revised contain two key aspects that advertisers and endorsers should take note of: First,
there are changes pertaining to consumer endorsements, which eliminate the results
CONTINUED ON PAGE 30
The Robot's Record
Protecting the Value of Intellectual Property
in Music When Automation Drives the
Marginal Cost of Music Production to Zero
BY WILLIAM JACOBSON
The following essay is the overall winner of the GRAMMY Foundation®'s 13th annual Enter-
tainment Law Initiative (ELI) writing competition, open to students of all ABA-accredited
law schools. The competition invites students to research, analyze, and submit essays regarding
a compelling issue facing the music industry and propose a solution. It promotes future careers
in entertainment law by seeking out the nation's top law students and giving them invaluable
networking and educational opportunities. A national panel of legal experts judges the papers in a
blind process and selects five finalists, including an overall winner. The ELI writing competition
awards over $20,000 in scholarships, including all-expense-paid trips for the contest winners to
CONTINUED ON PAGE 32

PROFILE
Stephanie
Vardavas
BY MATTHEW KIMMEL
tephanie Vardavas wakes up in the
morning facing a decision most
would find daunting: What shall I
do next? In depth and breadth, Vardavas'
career is enviable of sports' law practitio-
ners many years her senior and now, after
nearly 14 years working in the general
counsel's office at Nike, after corporate
aiid departmental reorganizations, it is
once again time to find a new challenge.
For her, though, the proposition is an.
opportunity. She credits her successes not
to her sterling academic credentials or
creative legal mind, but to her willing-
ness to tackle new challenges: Every
professional job that I've ever had has
exposed me to more, not fewer, possibili-
ties. If I hadn't left Major League Baseball
(MLB) when I did and gone to work
at ProServ, I would never have been ex-
posed to tennis, golf, basketball, or foot-
ball. And, in leaving ProServ and coming
to Nike, I have just amped up the types
of work and issues I've been exposed to.
Most lawyers become more specialized as
they practice longer. For me, happily, it
has been exactly the opposite. At this
writing, Vardavas is preparing to leave
Nike for her next opportunity. Her next
stop, no doubt, will utilize the skills that
she has developed throughout a robust
CONTINUED ON PAGE 37

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