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8 Critical Soc. Pol'y 4 (1988)

handle is hein.journals/critsplcy8 and id is 1 raw text is: The Asian Mother and Baby Campaign: the construction of ethnic minorities' health needs YVETTE ROCHERON Abstract This paper discusses the Asian Mother and Baby Campaign, an initiative In health promotion which aims to promote better maternity services for Asian women. The Campaign has been sponsored by the DHSS and the Save the Childrtn Fund since its launch in Septenber 1984 Wat is under consideration here Is the medical, social and political background to the Coipaign. Now Ge Campaign relates tosuch issues as the interpretation ofperinatal morrolty rates&,women's right in obstetric care and ratism in the NHS will be erarnined Te avemrargument is that the Campaign, in its initial eanceptlon and ojecdves, represent an attempt by health authorities, to create a consensus among health professonals on how to meet the health needs ofAsian mothers. ItAiefomist intentions tend to col- hide, at de ideological level, with an image of a Black pathology' afthough they repawa tenuine atrampt to challenge personal racismt is this core teion in the Campaign which M be discussed. The DHSS and the Save the Children Fund sponsored the Asian Mother and Baby Campaign (AMBC) which was launched by Princess Anne in September 1984. Its central funding comes to an end in April 1988. The Cam- paign has been discussed both in the English and in the Asian press, and in professional health journals. The scheme is seen, by all parties, as a signifi- cant new development. (I) Very few Health Authorities had, until then, been dealing with projects specifically concerned with the maternity care of ethnic minorities. (2) This would explain the interest raised by the Campaign, the merits of which were yet to be demonstrated. Evidence for this view comes from the Select Parliamentary Committee who have been concerned with perinatal and neonatal mortality. In 1980, the Short Report recommended that health authorities should make 'positive efforts to seek out pregnant women in the minority ethnic groups, using every means in their power'. (3) In 1984, in its follow-up report, (4) it repeated its concern for high perinatal and neonatal mortality rates among these groups of women and deplored DHSS slowness 4

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