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1 Bus. Info. Alert 1 (1989)

handle is hein.journals/busiale1 and id is 1 raw text is: vvnar s new in ousiness puoicanons, caaDases ana researcn ecnniques. volume 7, wo. 1 wanuary 7ows Contents Commerce Department: Information Maze Untangled Database News For Your Information 1 4 3 Index 12 Librarian at Large 10 New Publications 5 Publishers ff Commerce Department: Information Maze Untangled By Steven E. Mitchel If you request a packet of information from the U.S. Department of Commerce, you will receive it in an envelope imprinted with the phrase 75 Years of Stimulating America's Progress. One of the many ways that the Commerce Department tries to do this is by gathering and disseminating information that is potentially useful for the American business community. The Commerce Department is the premier statistics-gathering agency in the federal govern- ment; chances are that the facts or analysis that you need are available from Commerce, and probably from nowhere else. The only problem for a researcher is to navigate the huge maze of offices, programs, experts, publications, and raw data that Commerce has constructed. But even a partial list of information needs that Commerce can meet is enough to tempt a business researcher to enter that maze. Marketing. Commerce gathers a vast array of statistical data that can help with locating a business, marketing strategy, and other steps in business planning, such as population characteristics, housing, number and types of business establishments, transportation, production, consumption, inventory, retail trade, wholesale trade, and manufacturing. Statistics are broken down in a variety of ways, including industry, product, and region. The Bureau of the Census is the most active division of Commerce in this area, with a wide selection of statistical products (of which the decennial census of population is only the beginning) and a staff of experts to back it up. Economic Analysis. Gross National Product, Consumer Price Index, and other economic indicators that make the news are only the tip of the iceberg. The Bureau of Economic Analysis uses the data gathered by the Bureau of the Census and other agencies to measure economic activity and assess economic trends. Importing and Exporting. The International Trade Administration and other divisions of Commerce gather data on foreign trade and foreign economies and can advise businesses on licensing, protocol, quotas, duties, exporting oppor- tunities, and market potential. Particularly noteworthy are the ITA's staff of country experts in Washington and its many field offices throughout the country involved in outreach to the business community. Financing. Commerce provides grants, loans, and other programs of financial assistance and advice, and also keeps track of similar programs in other agencies. (continued on next page)

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