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27 Antitrust Bull. 83 (1982)
Concentration versus Market Share: Which Determines Performance and Why Does It Matter

handle is hein.journals/antibull27 and id is 85 raw text is: The Antitrust Bulletin/Spring 1982

Concentration versus market share:
which determines performance and
why does it matter?
BY BRADLEY T. GALE* and BEN S. BRANCH**
The empirical research reviewed in this article has led us to
conclude that market share, not concentration, is the primary
structural determinant of profitability. Market share increases
profits through the benefits of scale economies. In contrast,
concentration affects profits by facilitating oligopolistic coor-
dination. We conclude therefore that scale economies are far
more powerful than oligopoly power in determining profit levels.
For this reason, we believe that provisions of our antitrust laws
based on the presumption that concentrated market structures
lead to resource misallocation (i.e., antimerger and antimonopoly
provisions of the Clayton and Sherman Acts) are misguided and
may well be leading to decreased efficiency.
The debate: market share versus concentration
Many industrial organization specialists have sought to find
empirical support for the proposition that concentrated market
*  Director of Research, Strategic Planning Institute.
** Professor of Finance, University of Massachusetts.
AUTHORS' NOTE: Editorial assistance with this article was provided by
Ruth G. Newman.

© 1982 by Federal Legal Publications, Inc.

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