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2 Advert. & Marketing L. & Prac. 1 (1985-1986)

handle is hein.journals/advmark2 and id is 1 raw text is: Editorial Contents Each isue of the ourna would Seem to contain material ofgreat and prominent importance. It must scarcely seem possible to our readers that the flow John Driver of vita natrial can b suaine. Indee, we our- rlationship between el n wonder if the ne vi ue wil be the one compettion aets where surel the hu bI must bur.st and we will be lt sperately loking for it to fill i n aa wihin the industy sing blanks. All we can sa is that this is certainly not the case with this particular issue. LEGAL ADVERTISING RISITED There could hardly be more jmportant issues than the nte d legislation to implement the ts the reacton Directive on Misleading A vertising. Running that of the law 5 a very cloe second must surely be the proposed eilt on bargain offer. A we hae often reported in these pag the COMPARATIVE ADVERTISING w sick and tJred of the confusion which ur- rounded the existing law as cont aned in the Price The Whopper Case - Impressions Marking (1argain Offers) Order, 1979, not to fom the publc galery 7 mention the Trad Descripions Act 1968, has long sinc deternined to replace both (in the case f the A on ectn therof with single laus THE ABA IN LONDON banning ieading prie advertisng, and to backan advertising this upwith a oe ofpractice which gives guidance - no more than tht - on what mounts to false and is leading. We enclose details of boh the plnned impl Ientation of the Directive and of the newx b an offers law in this issue. No great surpresREPORTS in th former; but one surprise in the latter. Instead ofth asumed amendment to the Trade Descrip- tion Ac, the thinking now is at the ban on First Line Mor Cycles Ltd v leading price idi a on antd referenc to the code London Borough of Enfield 20 of rctice ill be cont ined in a band new Kn- ur Goods and Services Act. Ontop LAW AND CODES couple of major rnles. Stephen (Col, a prac- Coe of practice on misleading price ting solicitor, looK at how solicitors hive been mainng use of their new-fund freedon to adver- tise and in so doing update his article which ap- EEC Directive on advetsing 3 peared in our inaugurl issue. h is no coincidence thatwe ar lsopublishingan article b john Driver The case for tobacco advertsig 34 on Advertising and Competition. rlaxing the vari ous restrictions on advertising by the leal, and other professions has, of cour A1 b en done in te crd nme of ompetition. Prhap we can nclude by going back to issue 4 when we ae ose tt ntion to he )at Prote ion .ct, 1984. 1The Hn Offce has noW announAd that rgsitr tionof tdau usr..and computeru buu will begin on 11 Novmber. A11 thoe 'overdbh h Act will then hac 6 months ithin whih to register. I allure to regiser, let t gin be 'aid re atonshpibeweenadvetisig an _competitionaffectsconductand contro

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