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GAO-22-106096 1 (2022-09-13)

handle is hein.gao/gaonpe0001 and id is 1 raw text is: The Big Picture
As technologies change, consumers may not always know
what data businesses are collecting about them, or how
those data are used and shared. Advanced, internet-
connected technologies help businesses gather increasing
amounts of personal data, track online behavior, and
monitor consumers' locations and activities, intensifying
concerns about the privacy and accuracy of consumer
data.

Source: NicoEINino/stock.adobe.com.
Over the past decade, we have found that the increasing
collection and use of personal information raises concerns
related to consumer privacy and protection. Concerns also
exist about adverse effects resulting from potential bias
and a lack of transparency. The U.S. does not have a
comprehensive privacy law governing the collection, use,
and sale or other disclosure of consumers' personal data.
Existing federal consumer protection laws may not apply to
some newer uses of consumer data.
What GAO's Work Shows
1. Consumer Scores Pose Risks
Companies collect personal and transactional data to
create consumer scores, which businesses and other

entities-such as hospitals and universities-use to predict
how consumers will behave in the future. These are
separate and distinct from credit scores, which serve a
different purpose. But the full range of consumer scores
and their uses is unknown, creating a variety of potential
risks:
*  Biased outcomes. Bias in consumer scores can arise
from using data that reflect biases or social inequities.
  Inaccurate scores. Inaccurate or out-of-date data can
result in inaccurate or unreliable scores.
  Differential treatment. When businesses use scores
to maximize their aims and treat consumers differently,
some consumers may be treated unfairly.
No federal law expressly governs the creation, sale, and
use of consumer scores, and gaps may remain in federal
consumer protections.
>  We recommended that Congress consider ways to
determine and implement appropriate consumer
protections for consumer scores beyond existing
federal laws, such as allowing consumers to view and
correct data and to be informed of score uses and their
potential effects.
Key sectors where consumer scores are used
Marketing            Health care administration
Higher education     Criminal justice
Source: GAO analysis. I GAO-22-106096

GAO-22-106096 Consumer Data

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