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100023 1 (1977-03-22)

handle is hein.gao/gaobadxsi0001 and id is 1 raw text is: DOCuIRIT RBS33 00023 - LA10517851 (Observations on the Ccmerce Departmnntas Overseas Trade Exhibitions Ptogram'o larch 22, 1977. 20 pp. Testimony before the House Cmmittee on Government Operations: Commerce, Consumer and Nonetary Affairs Subcommittee; by J. K. Fasick, Director, International Div Issue Area: International Economic ard military Programs (600). Contact: International Div. Budget Function: International Affairs (150). Organization Concerned: Department of Commerce. congresional Relevance: House Committee on Government Operations: Commerce, Consumer and lonetary Affairs Subcommittee. Th.,, Department of Coneercels oversias trade exhibitions program cost6 about $30 million; $20 million in direct costs for the overseas program, $3 million for the related domestic program to promote exports, and $7 million sFert in the United States to support these prograp.. The activitiej conducted overseas include trade centers, trade fairs, trade missions, and special promotions. a previous review of Comuercets overseas trade exhibition program concluded that the Frogram could be more effective as a tool to promote foreign trade. Commerce has responded to earlier recommendations by allocating greeter por+tins or resources to trade centers and fairs in developing and Communist countri es. The Vnited States is the only country to use permanent trade centers as a major export promotion technique. Trade centers are often not the most effective use of available resources for promoting experts, paxticularly in developed countries. The Department should dircontinue the use ot estimated sales ac tAe major justification and effectiveness measurement kor the prgram and should develop additii~nal performance measures for the program, such as the number of new prcduct lines exhibited and the number of nti export firms attracted to its promotiona.l events. Increased emphasis should be placed on domestic stimulus programs tz get more 1.S. firms into exporting and most available funds should be used to assist firms new to the field. (SC)

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