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B-206273 1 (1983-09-02)

handle is hein.gao/gaobadlhl0001 and id is 1 raw text is: V04LI4 0e THE COMPTROLLER GENERAL DECISION • . OF THE UNITED STATES WA'SHINGTON. 0.C. 2054 FILE: B-206273 DATE: September 2, 1983 MATTER OF: Promotional Expenditures to Sell Olympic Coins DIGEST: Under the special characteristics of the Olympic coin program, GAO would not object to Treasury's use of public funds for the staging of media events and receptions and the costs of an oc- casional donation of an Olympic coin if (1) these expenditures are deemed necessary to fulfill the statutory responsibilities of the Treasury Depart- ment under the Olympic Commemorative Coin Act, (2) a reasonable nexus exists between each Olympic coin donation or other promotional expense and a demonstrable anticipated media or marketing benefit for the Olympic coin program to generate sales, and (3) promotional expenses are recouped from proceeds of the sale of coins. By letter dated August 18, 1983, the Acting Treasurer of the United States requested that we review the authority of the Bureau of the Mint, Department of the Treasury, to spend funds under the Olympic Commemorative Coin Act to promote the sale of Olympic coins. Two types of expenditures are of pri- mary concern. The first are expenses involved in the staging of media events and receptions in order to bring awareness of Olympic coins to the attention of the general public. The second type of expense would be the occasional giving away of an Olympic coin at a media-covered event. We have been advised that in each case the purpose of the proposed expenditures is to further the marketing of the coins. We conclude that under the special characteristics of the Olympic coin program we would not object to these expenditures if (1) they are deemed necessary to fulfill the statutory responsibilities of the Treasury Department under the Olympic Commemorative Coin Act, (2) a reasonable nexus exists between each Olympic coin donation or other promotional expense and a demonstrable anticipated media or marketing benefit for the Olympic coin program, and (3) promotional expenses are recouped from the proceeds of the sale of the coins.

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