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089426 1 (1971-09-28)

handle is hein.gao/gaobacvkj0001 and id is 1 raw text is: UNITED STATEs GENERAL ACCOUNTING OFFICE WASHINGTON, D.C. 20548 INTERNATIONAL DIVISION SE 28 1971 Dear Mr. Scott: In our continuing review of the Department of Commerce's export expansion efforts, the General Accounting Office examined the possibility of increasing export sales through the dissemination of information on new products available from United States manufacturers. The following situations indicated the desirability of expanding the exposure of such information. 1. During our review of the Trade Opportunities Program, executives of Japanese trading companies representing United States suppliers told us they wanted information on new products developed in the United States. They believed these products had considerable sales potential in the Japanese market. The review also showed that trade opportunities from posts in West Germany often were in the nature of inquiries for new products or product lines from American suppliers. The responsiveness of United States suppliers was limited by the inability of the foreign firm to adequately describe the products sought. 2. While on a recent visit to the U. S. Embassy in Oslo, Norway, we learned that Norwegian businessmen frequently expressed interest in importing United States products. The Embassy told us that more information on United States products could assist in improving our trade promotion efforts in the Norwegian market. 3. In a May 1971 airgran the U. S. Embassy, in Bangkok, Thailand, advised Commerce they continued to receive re- quests from local newspapers and other publications for pictures of new American products and other business and industrial news from the United States. The post commented that the United States was missing out on the kind of con- tinuing publicity that could help its reputation for technical leadership in numerous product and industrial fields. We understand Australia and Germany use the publications approach to promote products in the Thailand market. An earlier Embassy airgram in August 1968 informed Commerce that a survey conducted by the Embassy revealed that editors of 16 daily newspapers in Bangkok welcomed a continuing flow 50TH ANNIVERSARY 1921- 1971

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