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088681 1 (1978-03-01)

handle is hein.gao/gaobacuwn0001 and id is 1 raw text is: UNITED STATES GENERAL ACCOUNTING OFFICE 0 WASHINGTON, D C 20548 COMMUNITY AND ECONOMIC MAR 1 7 DEVELOPMENT DIVISION Ms. Joan Claybrook Administrator, National Highway Traffic Safety Administration Department of Transportation Dear Ms Claybrook We are examining certain aspects of Federal/State efforts to help reduce the Nation's drinking-driver prob- lem. Our work included a review of highway safety pro- grams in Minnesota, South Dakota, Iowa, and Wisconsin, and included contacts with State and local traffic safety and law enforcement officials Although our work is not yet complete, we want to bring to your attention the apparent need to establish a federally sponsored public education program As you know, the National Highway Traffic Safety Administration's (NHTSA) public education program for the past several years has been directed at combating the drinking-driver problem Funds obligated for the program during the past 3 years were $486,000 in fiscal year 1975; $727,000 in fiscal year 1976; and $246,000 in fiscal year 1977. A major portion of these funds were used for contracts with advertising firms for the development of television and radio announcements and other printed material for media placement. This data was then distributed to national radio and television networks, to television and radio stations in major metropolitan areas, and to magazine and newspaper publishers. NHTSA also contracted with an advertising firm for the operation of a Coordination Center for Mass Communication and Highway Safety to pro- vide mass communication advice and provide for the exchange of information among national organizations, as well as assist State and local personnel in various public education campaigns. In early 1977, the Department of Transportation canceled these contracts as a cost-saving measure and proposed that this work could be done in-house in

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