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PLRD-83-25 1 (1983-03-31)

handle is hein.gao/gaobabmxd0001 and id is 1 raw text is: 

                      UNITED STATES GEN4ERAL ACCOUNTING OFFICE
                               WASHINGTON. D.C. 20548


 PROCUREMENT. LOGISTICS,
 AND READINESS DIVISION
                                                               MARCH 31, 1983
B-210027
The Honorable Edward Zorinsky
United States Senate          ..    .     ...

-Dear Senator Zorinsky:

     Subject: An Evaluation of Air Force Procurement Procedures in Contracting
                for Advertising Services (GAO/PLRD-83-25)

     On February 12, 1982, you asked us to review the Air Force's award of a
$4.5 million contract for advertising services to D'Arcy-Mac4anus and Masius,
Inc., and assess whether Air Force procurement practices assured free and open
competition in awarding this contract. We found no reason to dispute the award
made to D'Arcy-MacManus and Masius, Inc. Although we could not identify any
improprieties in the subject award, we identified several ways the Air Force
could strengthen its overall contracting process to increase free and open
campetition in future selections of an advertising agency.

CBJECTIVEr SCOPE, AMD MEMUMOOGY

     Our review was limited to examining the contract award to D'Arcy-Macmanus
and asius, Inc. We did not examine advertising purchases by local recruiting
groups or advertising materials purchases by Recruiting Service headquarters.

     To assess the extent of competition in the contracting process, we examined
documents in the contract files and discussed the contracting process with the
contracting officer, other procurement officials, representatives of Recruiting
Service headquarters, and members of the proposal evaluation panel. We used the
Defense Acquisition Regulation and other applicable regulations and guidance to
evaluate information we obtained. In addition, we contacted a number of firms
which had been solicited during the contracting process but had not submitted a
proposal to determine if any feature of the procurement process tended to dis-
courage free and open competition. We performed the review in accordance with
generally accepted government audit standards.

CONTRACT AMD APPEARS APPROPRIATE

     We noted no improper actions in the contracting process for this award and
therefore had no reason to dispute the award.

     The advertising contract solicitation described the factors that would be
considered in evaluating the proposals and the procedures that would be used in
selecting the winning contractor. The solicitation clearly stated that the
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