About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline

RCED-84-97 1 (1984-03-08)

handle is hein.gao/gaobabekv0001 and id is 1 raw text is: 




BY THE U.S, GENERAL ACCOUNTING OFFICE


Report To The Chairman,

Committee On Small Business

House Of Representatives

     ..    . ...E Fw     -..         -m  . . = , :;
     Acc*          Oz r..     .,                ,    RELEASED


Electronic Marketing Of Agricultural

Commodities: An Evolutionary Trend



Electronic marketing in agriculture refers to selling
livestock and other commodities via telephones,
teletypes, video equipment, and computers. An
electronic marketing system can create a large cen-
tral market in place of many small local markets
without requiring buyers, sellers, and products to
be physically together.

This report provides information on Department of
Agriculture-funded electronic marketing pilot proj-
ects and the benefits and problems associated with
electronic marketing in agriculture. Benefits include
improved market information capability and in-
creased marketing efficiency. Problems include
concerns about cost-effectiveness and an unwill-
ingness of users to participate in electronic
marketing.

Because electronic marketing is an evolving trend,
some applications of which are still being studied, it
is too early to tell what, if any, additional develop-
mental, educational, or regulatory activities may be
necessary on the part of the Department of Agricul-
ture or the Congress.


    \,,VD S7T                                            I 1111111

                                                            123647




                                                            GAO/RCED-84-97
            IMARCH 8, 1984


1 IXI

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Contact us for annual subscription options:

Already a HeinOnline Subscriber?

profiles profiles most