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ID-81-05 1 (1980-12-11)

handle is hein.gao/gaobabbhw0001 and id is 1 raw text is: 
11 3 INK


                          ,  o-,-- 4


REPORT BY THE


Comptroller General


OF THE UNITED STATES


Prpmoting Agricultural Exports

To Latin America


The
Agri,
resoi
Latii
cou 1,
marl,


Department of Agriculture's Foreign
:ultural Service uses relatively little of its
irces to promote agricultural exports to
i America. Additional promotion efforts
J assist in tapping the potential of this
,et.


113946


The Service relies heavily on private trade or-
gani ations and on its judgments, based on
past export performance, to allocate market
devt lopment resources. Allocations are not
based on a system which compares export
opportunities among  different country
mar ets.

The Service has begun to develop country
mar eting plans to better allocate its promo-
tio al resources. This is a step in the right
d ir ction; but planning needs to be accelerated
to increase its usefulness in making judgments
as to whether or not the Service's limited
res urces should be redirected to Latin Ameri-
car markets.


ID-81-05


DECEMBER 11, 1980


(j/ 3        y

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