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CED-81-27 1 (1980-11-07)

handle is hein.gao/gaobabbfi0001 and id is 1 raw text is: COMPTROLLER GENERAL OF THE UNITED STATES WASHINGTON.C. dS4 B-198417 November 7, 1980 The Honorable Michael PertschukH Chairman, Federal Trade Commission 113759 Dear Mr. Pertschuk: Subject: g ments on Food Advertising Proposalsi (CED-81-27) Thank you for the invitation to respond to the Commis- sion's food advertising proposals published in the April 8, 1980, Federal Register (Docket No. 80-10617). The Commis- sion is seeking comments and proposals on voluntary actions which might be undertaken by members of the food and adver- tising industries, the media, consumer representatives, and nutrition and health-care professionals to improve the flow of accurate and useful food information to consumers. Providing information on food, whether it is in the form of food advertising, school textbooks, food retailer pamphlets, or labels, involves an educational effort that requires cooperative action from many different public and private parties. Many Federal and local agencies, educa- tors, food processors, retailers, and media experts are involved. For any one agency to determine the nature of this information without building a consensus among the involved par es tends to frustrate the educational effort. Our onhoing review of food information programs has identified undreds of programs and billions of dollars being spent in the public and private sectors to promote and supply information on food. The Departments of Agri- culture and Health and Human Services, along with the Com- mission, are attempting to coordinate these efforts. How- ever, as we discussed in earlier reports and as indicated in the recent National Agricultural Research and Extension Users Advisory Board annual report, national food informa- tion policy and strategy are inadequate. The lack of se- quenced, organized, and coordinated information efforts has often confused the American onsumer by providing con- flicting and inconsistent data. )Therefore, we believe (097320) /~ ~ r

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