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B-172255 1 (1974-03-08)

handle is hein.gao/gaobaaftl0001 and id is 1 raw text is: UNITED STATES GENERAL ACCOUNTING OFFICE 0V WASHINGTON, D.C. 20548 INTERNATIONAL DIVISION B-172255 MAR 8 1974 The Honorable The Secretary of Commerce 1 LM095972 Dear Mr. Secretary: We have reviewed the Department of Commerce's promotional efforts in increasing exports of U.S. consumer goods. -T rhi s- is one of a series of reviews made to id efffi ways to help improve the U.S. balance-of-trade position. We trust that these reviews will assist you in your role as Chairman of the President's new Interagency Committee on Export Expansion. We recognize that many product categories are competing for promotional assistance funds and that Commerce must allocate its resources to those products which promise the greatest return for each promotional dollar speht. There- fore consumer goods have not been heavily promoted. However, with the increase in disposable income, leisure time, and recent competitiveness of U.S. products resulting from devalu- ing the dollar, potential for consumer goods exports appears to be increased. Also, the views expressed by industry representa- tives on the effectiveness of the techniques used to promote consumer goods indicates that considering new and innovative techniques is warranted. EXPORT MARKET FOR CONSUMER GOODS Consumer goods exports have grown from $1,4 billion in 1960 to $3.5 billion in 1972, As a percentage of total ex- ports, this category has remained static for over 13 years. Such exports have made up about 6 to 7 percent of total exports since 1960. A Commerce official believed that stimulating the American consumer goods industry could increase exports by $1 billion and, in turn, significantly improve our balance- of-payments position.

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