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October 2, 2020


Introduction to the U.S. Economy: Consumer Spending


Consumer spending is a key driver of short-run economic
growth in the U.S. economy. During the initial months of
the Coronavirus Disease 2019 (COVID-19) pandemic,
consumer spending dropped at a rapid and historic rate.
This In Focus provides an overview of consumer spending,
summarizes recent trends, describes its relationship with the
business cycle, and discusses policy that can impact and be
affected by consumer spending.


As defined by the Bureau of Economic Analysis (BEA),
consumer spending, also referred to as personal
consumption expenditures (PCE), is the value of the goods
and services purchased by, or on the behalf of, persons
(households and nonprofit institutions serving households)
living in the United States. PCE comprises roughly two-
thirds of gross domestic product (GDP) and is therefore
typically a large component of short-run economic growth.

BEA provides PCE data monthly and measures these
expenditures in relation to personal income and prices.
Transactions included in the calculation of PCE consist
largely of the purchases of new goods and services by
households, among others. BEA measures the values of
expenditure transactions, including sales and excise taxes.
Measuring consumption expenditures against income
allows for a comparison of how much consumers spend
versus save. Tracking what people buy and how much they
spend allows BEA to also track fluctuations in price levels,
referred to as inflation in the case of rising prices. One of
the most widely used sources for measuring inflation is
BEA's PCE Price Index. Real PCE (PCE adjusted for
inflation) is calculated by adjusting PCE by the price index.


Figure 1 shows the pattern of real PCE in the United States
between the first quarter of 2005 and the second quarter of
2020. The total personal consumption expenditure data is
additionally shown broken out into spending in two main
categories, goods and services. Expenditures of both goods
and services have increased steadily since 2005, except
during the financial crisis and recession of 2007-2009 and
the current recession caused by the COVID-19 pandemic.
Expenditures on services were consistently 30%-50%
higher than expenditures on goods until 2020, when that
gap began to close due to falling expenditures on services.

In 2020, PCE dropped by a non-annualized 6.6% in March
and 12.6% in April notably large monthly decreases. Still,
real PCE remained higher in the second quarter of 2020
than in any single quarter of the 2007-2009 recession,
although the magnitude of the difference is smaller when
population is accounted for. The majority of the drop in
total PCE was due to a decline in spending on services, a


result of business closures, social distancing, and other
measures taken to limit the spread of the virus.

Figure I. Real Personal Consumption Expenditures
Q I 2005 - Q2 2020


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Source: Bureau of Economic Analysis (BEA).
Note: Seasonally adjusted at annual rates.


Patterns of consumer spending can be linked closely with
broader economic conditions, specifically the business
cycle and economic growth.
     T u        .y Cyc ad -P
Consumer spending generally follows the pattern of the
business cycle. During economic downturns, consumer
spending typically decreases as unemployment increases
and personal income decreases. In contrast, during
expansions, consumer spending increases as unemployment
decreases and personal income increases. A strong
economy can impact consumer sentiment and spending.
Consumer confidence due to economic conditions may
increase purchases of durable goods (goods that can be used
over a long period of time), such as vehicles or major
appliances.

In general, spending on durable goods is more cyclical than
spending on nondurable goods (goods that are single use
or are consumed over a short period of time). Therefore,
spending on durable goods should decrease relatively more
in a recession as, in theory, individuals have the ability to
put off big purchases, such as household appliances, until
the economy improves or the need becomes sufficiently
urgent.

Although this pattern has held in previous recessions,
expenditures on nondurable goods have experienced a
larger decline than spending on durable goods in the current


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