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644 Annals Am. Acad. Pol. & Soc. Sci. 6 (2012)

handle is hein.cow/anamacp0644 and id is 1 raw text is: Communication,
Consumers, and
Citizens:
Revisiting the
Politics of
Consumption
By
DHAVAN V. SHAH,
LEWIS A. FRIEDLAND,
CHRIS WELLS,
YOUNG MIE KIM,
and
HERNANDO ROJAS

The year 2011 was defined by the intersection of poli-
tics and economics: the Wisconsin protests, the Occupy
Movement, anti-austerity demonstrations, the Buffett
Rule, and so on. These events drew attention to the
role of politics in the erosion of labor power, the rise of
inequality, and the excesses of overconsumption.
Moving beyond periodic and dutiful action directed at
an increasingly unresponsive government, citizens
tested the boundaries of what we consider civic
engagement by embracing personalized forms of life-
style politics enacted in everyday life and often
directed at the market. These issues are the focus of
this volume, which we divide into four sections. The
first section attempts both to situate consumption in
politics as a contemporary phenomenon and to view it
through a wider historical lens. The second section
advances the notion of sustainable citizenship at the
individual/group level and the societal/institutional
level, and understands consumption as socially situ-
ated and structured. Extending this thinking, the third
section explores various forms of conscious consump-
tion and relates them to emerging modes of activism
and engagement. The fourth section questions
assumptions about the effectiveness of the citizen-
consumer and the underlying value of political con-
sumerism and conscious consumption. We conclude
by distilling six core themes from this collection for
future work.
Keywords: inequality; political consumption; con-
scious consumption; overconsumption;
consumer debt; information and commu-
nication technologies
The year 2011 was defined by the intersec-
tion of economics and politics. When Fred
Shapiro, associate librarian at Yale, selected
Dhavan V Shah is Louis A. & Mary E. Maier-Bascom
Professor in the School of Journalism and Mass
Communication at the University of Wisconsin-
Madison, where he also serves as director of the Mass
Communication Research Center (MCRC). He holds
appointments in Political Science and Industrial and
Systems Engineering, and serves as scientific director
and core leader on various grants in the Center
for Health Enhancement System Studies (CHESS).
His research concerns the social psychology of
DOI: 10.1177/0002716212456349

ANNALS, AAPSS, 644, November 2012

6

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