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616 Annals Am. Acad. Pol. & Soc. Sci. 6 (2008)

handle is hein.cow/anamacp0616 and id is 1 raw text is: PREFACE Public Diplomacy in a Changing World By GEOFFREY COWAN and NICHOLAS J. CULL W ars bring new words and phrases to pub- lic notice. World War I taught the world camouflage, World War II brought Blitzkrieg and Kamikaze, while the cold war gave us con- tainment and deterrence. The War on Terror, which began in the wake of September 11, 2001, has also brought new prominence to a number of words and phrases, one of which, public diplomacy-meaning an international actor's attempt to advance the ends of policy by engaging with foreign publics-is the subject of this collection. Such new words typically merely attach a new name to an old concept. In the case of public diplomacy, the concept covers a number of well-established-even ancient- activities that have been in use for many years. The term public diplomacy is a product of American activity in the middle years of the cold war. In 1965, Edmund Gullion, a retired diplomat who became dean of diplomacy at Tufts University, unveiled the term with the launch of the Edward R. Murrow Center for Public Diplomacy. But the U.S. government had been engaged in activities associated with the term for a generation prior. Seventeen years had passed since President Harry Truman signed legislation authorizing massive peace- time expenditures on international informa- tion programs, twelve years had passed since President Dwight Eisenhower created the United States Information Agency (USIA) to provide a single administrative home for such work, and arguably public diplomacy has been part of America's wartime activity as far back as the Revolutionary War. Gullion's intent in the mid-1960s was in large part to aid America's practice of international information and exchange by liberating it from the taint of the dominant term for such work in previous decades: propaganda. USIA staffers welcomed a phrase that spoke to their role as diplomats rather than as advertising or public relations DOT: 10.1177/0002716207312143 ANNALS, AAPSS, 616, March 2008 6

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