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115 Annals Am. Acad. Pol. & Soc. Sci. v (1924)

handle is hein.cow/anamacp0115 and id is 1 raw text is: FOREWORD THE interdependence of modern spe- cialized industry is forcing each admin- istrative business mind to think in terms of those needs, desires, and wants which pertain to the selling of all goods, articles, and products which modern industry is capable of producing. Health and prosperity of a community is determined by the ability of the indi- vidual to take his part in the economic structure of his day in the realization of his legitimate desires to rear a family and to possess those economic goods which give him dignity as an individ- ual, rights as a citizen, justice and equity in relation to economic service rendered. As business becomes larger in the presence of economic necessity for higher standards of living which mod- ern advertising and salesmanship effort is forcing, the distributive process is be- coming increasingly conscious of the necessity of interpretating the uses of economic goods in relation to the evolv- ing health necessities of the individual, family, group, and community. It is through this new interpretation of dis- tribution that increased wealth, con- sumption, and human happiness seems possible. New business functions per- taining to distribution through science and through a new technology are in the making. The hope and present evidence of science is that those who establish sel- ling policies in accord with scientific methods will realize increased legiti- mate wealth based on faith in the eco- nomic law of average. At the same time this attitude demands financing over long periods of time. It is time functions in relation to the individual as structural which is becoming increas- ingly important in di'stribution. v Two fundamental problems pertain- ing to wealth creative time functions are before us. The sane control of each as far as our knowledge permits seems to imply orderly and not revolu- tionary attainment of maximum wealth during any economic epoch. The first great problem is that of eliminating waste in our utilization of those goods which have become stand- ardized and recognizedly indispensable for the individual as well as the com- munity. For example, there is too much waste in our use of automobiles. This applies not only to imperfection in repair systems but to poor roads, and improperly paved streets. The ex- pense of an automobile is due to our present inability to visualize streets and repair service in relation to speed and maximum utility. But automo- biles are a part of everyday necessities. The expense of upkeep, however, often seems to affect the sale of other kinds of goods. For example, the clothing industry is inclined to complain bitterly against the automobile industry as one which decreases the potential sale of clothing. Likewise the lumber indus- try has its advertisements appealing to our sense of proportion by advising the purchase of a home as more vital than an automobile. The argument presented is that a home is an invest- ment while the automobile is an ex- pense. To what extent this is correct is debatable. Or again, food goes to waste not because people are rightly nourished, but because our conception of food distribution is through channels of distribution rather than being in terms of human energy, health, diet, and menus. A new interpretation of goods and products is in the making. The second great problem which re-

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