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34 Va. B. News 1 (1985-1986)

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Update on


recent VSB


Council decisions

  Among    many   items during a    Virginia State Bar to investigate the
seven-hour session on June 13, the  possibilities of acquiring a building
VSB governing Council established a i suburban Richmond after an in
Standing  Committee on     Lawyer   terim thiee-year lease,
Discipline and adopted a resolution   -Adopted resolutions recognizing
supporting  an   exemption   from   and honoring Messrs. Macon Melville
liability for state court judges In cer-  Long, Sr. and Henry Lester Hooker
tain cases.                         for theIr 100 years of life;
  Following a report byl Vann H, Lef- -Deferred action onl amendments
coe, chair of the Special Committee proposed by Penelope W. Kyle and
on Lawyer Discipline (COLD), the  others to Legal Ethics Opinion 10
Council voted to establish a standing  concerning obligations to disclose
committee which would study the cf. relationships betweecn attorneys;      JEFFREY H. KRASNOW                        LAWRENCE E.
fectiveness of the disciplinary pro.  -Heard a report by President-                                                BLANCHARD, JR.
cess, make recommendations and, in elect William W. Eskridge on torn.
Leftce's words, be the vehicle for puterization of the VSB office and
the separating of the disciplinary  authorized preparation and analysis  I1
system from the day-to-.day operation  of proposals from  private vendors P o   g  ra      mn    stresses
   fthe executive office of the State with a rcommendation to be made       is                                                  ti ji.

   The standing committee. Accord.    -Heard a report on the judicial      -t  e      t   a     to      n      y     r     l
ing to Lefcoe, would respond to com- Ethics Standing Committee by Stuart
plaints or suggestions about the    B. Campbell and approved the com-      While many attorneys still react     Some lawyers, like Jeffrey H.
disciplinary system, Two of the nine mittee's opinion that it is not  negatively   o lawyer advertising, the  Krasnow of Rkoanoke, have decided
members would be non-lawyers,       unethical per se for A judge it- ask concept is accepted by scme who see  they need ito do more than simPly
  The Ctiunil. Lpfi-e id,- would    questions at A CtirninAl heCrilng when  it As a vital anti de~rahir factor hsnlg tileir sinogles.- Krasnow. tile
be asked in October to ;Approve     a prosecutor is not present;         toward the success of their law     first Virginia lawyer to implement
several changes in the disciplinary   -Adce ted    amendments to         business. With thle abundance of _( advertising strategies following the
system, Those changes include Ad.   Paragraph 13 H of the Disciplinary   torneys currently in practice andi thle  Supreme Court approval to do so in
ing five investigators and two at-  Rules (Rules of Court, Part 6, Section  high numnber of young professionals  1977, spoke on June 15 during a pro-
torneys to the staff of the disciplinary  IV) so that practice ends as of thle  graduating fromt law school each  gram at thle annual meeting titled,
department. In thle future, all in- dlate of resignation, not the date of year, lawyers are fac ing a more corn.  Bridging the Communication Gap
vestigations would be done by the   acceptance of the tresignation;,     peritive atmosphere than that which Between Lawyers and Clients - How
staff.                              *Se COUNCIL MERETING, page 3.        existed 20.30 years ago.            to Attract Clients, How to Keep)
  The COLD Committee, according                                                                              Them.' The program, sponsored by
to Lefcoe. also recommendedl increas-         p                  1            *                              the Young Lawyers Conference of the
ing the ethics course in law schools Ptrofession                 l    A   ctivity            an    di        VSB, was designed to give insight in.
from one to three hours, and requir.                                                                         to clients' expectations of attorneys
ing three hours of ethics courses evcry   f   fvyn         ~   iV     ~   ~       i   m       r      v       and provide practic al suggestions onl
three years for all Attorneys as part of A ttitud           SurveyL Li           JLLLL        LaLy           hlow to fulfill these expectations.
any mandatory CLE. The committee    [Eio'     oe    h   olwn     ste        eea     rciinr nk        p1          rasnow favors advertisemrrents for
Also said -Bridge the Gap seminars  Edt'sot:Teoloigith                    Gnrapactoesmaeu18                 legal secrvics and is heavily involved
should be provided to help new at-  first of a series of three articles which  percent of the bar;, practitioners of  in advertising for his own  firm.
torneys to acquire basic practice   summarize the Virginia Stare Bar     corporation, banking And business   'While we are all professionals,
skills,                             Professional Activity and Attitude   law, 10 percent,, administrative and says Krasnow, we also are, or better
  In other business, the Council    Survey conducted lat fil. This first governmental law, 9) perikent;  he. businessmen  and  business.
Adopted a resolution urging the Con- article is a profile of the membership,.  criminal law, 9 percent; real property  women. If you don't practice law
         gres o aen Ttle42U..C.~l88 who we are, how we practice. The se- law. 9) percnt And trial practice, 9)  profitably, y ou'll end up hiring a col-
to exclude the award of attorneys'   orarilwilcerm            be   at    pren.Psnlinuy                 nd    league of yours to handle your own
         fees aainstjudge or juicial&ers  udes toward issues affecting the  wrongful death law is practiced by9 bakuty
fee Aacins bgt : u de r  cti onsce- profe~sion. The third article will deal  percent of thle bar, 6 percent pla ,in.  Fanrom hip xprene.y.so
1981. 1984, 1983.. 19)85, or 1986 (or wit members' attitdes toward the   tiff, 3 percent defense,        estimates that the best return onl a
under, Title IX of Public Law 92-318    '~                      ~The             survey  breaks the    bar    lwe' detsn        olri hog
(20 U. S.C. 1681 et seq) or Title VI of The typical Virginia :attorney earns  membership 'Into thle following the Yellow Pages. He found televi-
the Civil Right. Act of 1964 (42     bectween $25,000 'nd $50,000 ;An.   percentages: 88 percent miale. 12 per-  sio  airsing substantially more
U.S.C. 2000 d. et seq)j.             nually, works more than 40 hours per (cent female; 61  percent ABA  expensive, newspaper ads unsuc-
  In other matters, the Council took week and is older than 37. Accordtng members; 77 percent members of a   cessfuil and advertising in  local1
the following actions:               to the Professional Activity and At. local bar: 7 percent have been a VSB magazinecs a waste of time.
  -Heard the report from President   titude Survey conducted last fall by ledr 71pretcrypoesoa              But ad erising Is niot a substitute
                  Wiliam                                                        71. peocant reviewingssona    for providing quality services.* warn.
     WlimDDoaIIIrviwn the            the Virginia State Bar.             liability insurance;, and 341 percent
recent Long.Rang- Planning Con'        According to   Professor Kent     are members of at least one other   ed Krasnow. Despite all the efforts
ferecec  his 2ddrtss to the Circuit  Sinclair, who worked on the survey, state bar                   that his firm has made in this direc-
judicial Conferenct and a joint pro- the high   response from   5,100                                         tion, they have found that the best
ject with Virginia raidio and TV sta- members means  the attitudes     Before taxes in 1983, more than  way to attract new clients is to satisfy
tions to educate the public about our reflected in the statistics have a broad  one third of the bar earned $25,000  thle clients they already have. tie also
legal system;                        base among members,                 to $49.000; 9 percent earnied under  stresses that advertising should be
  -Adopted a resolution reaffirm.      The survey shows that 61 percent  $10,000; 15 percent earned $10,000   viewed as a matter of choice, and
ing support for continuing substan- of the bar attended a Virginia law  to  $24,000; 22   percent earned  each firm should carefully decide its
tial funding from the Virginia Bar  school, and 70 percent are in private  $50,000 to $75,000; And 18 percent  own particular needs.
foundation for the Legal Services  practice. Although most attorneys  earnied more than $75,000, Almost    A 1984 nationwide survt showed
Corporation;                         are more than 37 years old, 43.5 per- 25 percent of the bar earned $25,000 that 13.5% of all attorneys have
  -Approved a recommendation of      cent are 36 or younger. The average or less. (See chart for correlations.)  decided to implement advertising to
the Special Committee to    Study  respondent was admitted     to thle     With the pre-understanding that  let people know their firm exists and
Housing    Requirements   of the     Virginia bar 12.5 yers ago.         'See SURVEY, page 5.                 'See CLIENTS, page S.

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