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1 S.C. B. News 1 (1989-1990)

handle is hein.barjournals/socarbn0001 and id is 1 raw text is: $C NEW Supreme Court Promulgates New Advertising Rules The South Carolina Supreme Court has promulgated new rules for lawyer advertising with an Order dated June 12,1989. The Court amended its Rule 32 to delete Ethical Considerations 2-9 through 2-16 and Disciplinary Rules 2-101 through 2-105. In their place, the Court issued advertising rules based in large par. on the proposal of the Bar and suggestionis made by Harry J. Haynsworth IV. The Bar has petitioned the Court with Proposed Rules of Professional Conduct to replace the Code of Professional Responsibility. The petition contains proposed rules on lawyer advertising. The advertising and solicitation provisions were most discussed during the Aprit 3 public hearing. The balance of the petition has not been acted on by the Court. RULE 7.1 COMMUNICArlONS CONCERNING A LAWYER'S SERVICES: The counterpart for this Rule is DR 2-101. The Bar's proposal and the ABA Model Rule are essentially the same as Rule 7.1. RULE 7.2 ADVERTISING: The counterparts to this Rule are DR 2-101 and DR 2-103. Here again, the Rnle is similar to the Bar's proposal and the ABA Model Rule. RULE 7.3 DIRECT CONTACT WITH PROSPECTIVE CLIENTS: This Rule's counterpart is DR 2- 104. The Rule continues to ban in- person and live telephone solicita- tion, It further regulates written and recorded solicitations. The Rule has three primaiy requirements- labeling as advertising, filing and verification. The ABA Model Rule requires only labeling; the Bar's proposal sought all three his Rule adds to the Bar's proposal specific language which the communication must include and a filing fee, and modifies the fing requirement to within 10 days after the communi- cation is sent. RULE 7.4 CERTIFIED SPECIALIZATION AND LIMITATION OF PRACTICE: This Rule's counterpart is DR 2- 105. The ABA Rule was not pro- posed or adopted in South Carolina. In its place is a modified version of the present code provision, as recommended by the Commission on Continuing Lawyer Competence. RULE 7.5 FIRM NAMES AND LETTEP.EADS: This Rule's counterpart is DR 2-102. The ABA Model Rule and proposal are identical. (For the full text of new rules, seepages 4 and 5.) Court Schedules for August through December 1989 will be mailed separately in eairy August Pillick Named Editor Aleta M. Pillick has been selected to serve as editor of South Carolina Jurisprudence, the encyclopedia of South Carolina law to be pub- lished by the Bar's CLE Division. A native of Philadelphia, Pillick graduated from the Temple Univer- sity School of Business Administra- tion and spent two years in Aber- deen, Scotland as a capital budget accountant. She received her J.D. degree from the University of South Carolina School of Law and was admitted to the S.C. Bar in 1985. While attending law school she served as a legal writing instructor, clerked for the Criminal Division of the U.S. Attorney's Office and, as a member of the South Carolina ,Tiaw Review, wrote the Domestic Rela- tions Survey for the 1983-84 Annual Survey of South Carolina Law. She also served as Student Works Editor in 1984-85. Pillick was Judicial Law Clerk for the Hon. Clyde H. Hamilton, U.S. District Judge for the District of South Carolina, and most re- cently was an associate with Nexsen Pruet Jacobs and Pollard. Her legal work has ranged from civil and criminal litigation in state and federal courts to tax, securities, domestic and estate matters. South Carolina Jursiprudence will be written and researched by volunteer authors who are Bar members. The first year of the five year project was funded by an IOLTA grant from the South Carolina Bar Foundation. I

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